'Being Seen is Being Sold' - The Future of Retail Ready Displays

Gerbert Goes is Packaging Innovation Project Manager at Mars. He studied Graphical design in Amsterdam and Industrial Product Design in The Hague, specializing in packaging design. He has worked in packaging for almost 10 years, leading various projects, from the development of thermoformed high-barrier packaging through to the development of a new Mars standard in Retail Ready Packaging. In the European Packaging Innovation team he is now, amongst other things finding the best way to implement Printed Electronics on our leading brands.

Mars, Incorporated is a company of global scope with six business segments including Chocolate, Petcare, Wrigley Gum and Confections, Food, Drinks and Symbioscience, generating annual revenues of more than $30 billion. As a family-owned company for nearly a century, we are guided by our Five Principles: Quality, Responsibility, Mutuality, Efficiency and Freedom. We continually strive to put our Principles in action in everything we do: making a difference to people and the planet through performance.