Biometric Identification of Livestock to Support Contract n Regulatory Requirements for Traceability

Founded in 1998, Optibrand Ltd., LLC is based in Fort Collins, Colorado and is the originator of the world's only

retinal scanning system for livestock identification. Producers can use any identifier including retinal patterns, RFID

tags, bar-coded tags, even panel tags. The GPS receiver establishes a time, date and location trail for all animals while

tamper-resistant retinal identification satisfies the most demanding customers. Producers can enter, recall and edit

critical production data from thousands of animals. Optibrand® technology can function as a stand-alone traceability

system or by providing producers and processors with the means to improve and verify the performance of tag-based

systems. More information and downloadable images of the Optibrand's Secure Source VerificationTM system can be

viewed at www.optibrand.com.

Dr. Bruce Golden is a member of the board, and the Chief Executive Officer of Optibrand Ltd., LLC. Optibrand was founded in 1998 by Dr. Golden and two other Colorado State University professors who developed a biometric method for Secure Source VerificationTM of livestock. He was a full professor of Animal Genetics and Breeding and on the faculty for 19 years. While at CSU he was the founder of the Center for Genetic Evaluation of Livestock, the largest provider of genetic evaluations for beef breed organizations and beef breeding companies in North America. He has been recognized for his innovative research in genetic analysis and currently holds the title of Professor Emeritus. He is also an affiliate faculty member. He has extensive international experience in livestock production including working in China, Brazil, Venezuela, New Zealand, the UK, Canada and Australia. Dr. Golden attended Washington State University in Pullman, WA, where he received both Bachelor of Science and Masters degrees in Animal Science. Dr. Golden received his Doctorate degree in Animal Breeding and Genetics from Colorado State University in Fort Collins, CO.