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BRIDGE: RFID Deployments Across the Supply Chain from Factory to Shelf

Dr Alex C Y Wong, Co-Founder & Executive Director
RedBite Solutions Ltd, United Kingdom
United Kingdom
Mr Wolfgang Schoenfeld, Senior Manager
Sony Supply Chain Solutions Europe
This presentation was given at RFID Europe 2010 on Sep 28, 2010.


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Presentation Summary

  • Overview of BRIDGE RFID implementations in the consumer electronic supply chain
  • Innovative applications enabled by the EPC Network
  • Flexible system integration enabled by Redbite
  • Enhanced data sharing across multiple organisations in practice

Speaker Biography (Alex C Y Wong)

Dr. Alex C. Y. Wong is the CEO and Co-Founder of Redbite Solutions. Alex has been involved in evaluating the impact of RFID on supply chains since he joined the Cambridge Auto-ID Center in 2001 and has over that period provided RFID training and consulting services to numerous global organisations. He was an Associate Director of Cambridge Auto-ID Lab and the Cambridge leader of the EU BRIDGE project which involved thirty organisations within Europe, Switzerland and China.

Speaker Biography (Wolfgang Schoenfeld)

Wolfgang is actively engaged in the logistic operations of Sony Supply Chain Solutions Europe, initiating a wide range of activities spanning from packaging design to the creation of distribution centres. With business improvement as the top agenda, Wolfgang initiated Sony's EPC/RFID programme in Europe back in 2004 which led to the first RFID-enabled warehouse operation for Sony in 2007. During his latest involvement in the BRIDGE project, Wolfgang has installed RFID pilots across the entire End-to-End consumer electronic supply chain, from factory to after sales service - pushing the boundaries of existing RFID deployments in Europe.

Company Profile (Redbite Solutions)

RedBite Solutions Ltd is UK based fast growing technology company that provides easy to deploy and integrate RFID software and solutions to both end users and channel partners globally. Its origins lie in the University of Cambridge Auto-ID Lab from where its founding members originally architected the EPC Network.

Company Profile (Sony Corporation)

Founded in Tokyo in 1946, Sony was the brainchild of two men. Masaru Ibuka, an Engineer and Akio Morita, a Physicist invested the equivalent of Yen 190,000 to start a company with 20 employees. Since then few companies have matched Sony's track record for invention and innovation. Significant developments include the first Trinitron Color Television in 1968, the color video-cassette in 1971, the Betamax VCR in 1975, the Walkman in 1979, the 3.5 inch micro floppy disk in 1989, an electronic camera in 1981, the world's first CD player in 1982, and the first consumer camcorder in 1983, 8mm video in 1988, the first digital VTR in 1985 and so on, through to the present day. Today Sony manufactures audio, video, communications and information technology products for the global consumer and professional markets. With its music, pictures, game and online businesses Sony is uniquely positioned to be one of the World's Leading Consumer Brands, currently employing 151,400 people worldwide. Sony Europe, headquartered at the Sony Center am Potsdamer Platz in Berlin, is a subsidiary of Sony Corporation, Tokyo and handles manufacturing, R&D, design, sales and marketing of consumer and business products in Europe.