Creating Value through Whole Chain Traceability

After Stein Onsrud finished his MBA at Thunderbird Graduate School in Phoenix, he joined the IT industry. Stein has spent more than 20 years in different software companies and has delivered outstanding revenue growth in highly competitive international and domestic software markets. For five years, he was President and CEO of FIRM (Future Information Research Management), one of the few Norwegian software companies to establish profitable business in the US. The company is listed at the Oslo Stock Exchange. He has also been the CEO of Opticom ASA/Thin Film Electronics, and spent 10 years with Computer Associates as the Country Manager and Nordic Managing Director.

 

In 2005 Stein joined TraceTracker Innovation as the CEO of TraceTracker USA Inc. His prime responsibility is to spearhead TraceTracker's efforts to penetrate the North American and South American markets with offices currently in San Francisco and Toronto.

TraceTracker Innovation AS was founded in 2000 and is the world's leading software provider for global traceability solutions. Covering the entire value chain, the TraceTracker Global Traceability Network (GTNet) is an online exchange of links to independent companies' traceability information. The GTNet transcends organizational and system barriers to connect companies in a truly global traceability network. It facilitates the complete documentation and tracing products, and enables companies to cut costs, increase competitiveness, protect brands and enhance safety.

 

TraceTracker has been chosen as the backbone information system in two major current EU traceability projects "Trace" and "Seafood Plus".

 

TraceTracker is in close cooperation with GS1 to ensure compliance with existing barcode and RFID standards, and is an active member of the EPC Global Network Community.