Digital Out-Of-Home Advertising: Show Me Good Products

Eric Penot has been the JCDecaux Digital Media Director since April 2009. His role is to define the Digital strategy and to coordinate and promote the development of Digital in the Group worldwide.

 

Prior to this, he was the CIO of JCDecaux North America, Inc for 10 years. He has prepared JCDecaux to lead the Digital revolution in the North American Out of Home advertising industry.

 

Prior to JCDecaux, Eric Penot was the Director of IT for Havas Regies in France, a Subsidiary of Vivendi, in charge of the advertising commercialization for the 10 largest French local newspapers. Eric Penot has also worked 6 years as a consultant for Cap Gemini in France.

JCDecaux is the 2nd largest outdoor advertising company in the world and the market leader in Europe and Asia-Pacific. Since 2005, JCDecaux is number one worldwide for self-service bicycle hire. JCDecaux is listed on Euronext Paris and is part of the Euronext 100, Dow Jones Sustainability and FTSE4Good indexes.

 

JCDecaux, which first invented the concept of street furniture in 1964, is currently the only world-class player exclusively focused on outdoor advertising, pursuing a comprehensive range of activities in the areas of: street furniture, transport advertising and billboard.

 

JCDecaux is number one worldwide in street furniture, number one worldwide in transport advertising, the European leader in billboard advertising. Employing a total of 9,940 people, the Group has operations in 55 countries around the world (1,040,600 advertising panels), and is present in including 3,500 cities of more than 10,000 inhabitants. In 2009, the Group has generated revenues worth a total of €1,918.8 million.