Enabling a New Generation of Microelectronics Through Low Cost, High Volume Printed Electronic Displays

 

An original founder of the business, de Rotstein led the new business growth effort at The Dow Chemical Company responsible for developing and commercializing Aveso's electrochromic display technology. As general manager of the business, she led the venture capital fundraising efforts that resulted in the spin out of the business from Dow in 2004. Prior to Dow, de Rotstein held executive positions in the consumer publishing sector, including Director of Marketing for The Chicago Sun-Times and Vice President North America for The Jerusalem Post.