From Multi-Media to Merged-Media - Transforming Print in the Digital Age

Mr Matthew Falla, Creative Director
Osmotronic, United Kingdom
 
 
This presentation was given at Printed Electronics Europe 2008 on Apr 08, 2008.
 

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Presentation Summary

  • The medium is the method - Printed electronics or electronic print?
  • Differentiating for "digital natives"
  • Making the most of mass-media opportunities

Speaker Biography

Matthew Falla is a London based graphic and interaction designer. He graduated from Central Saint Martins with a first, before completing an MA in Interaction design at the Royal college of Art.
 
He has worked on projects for The BBC, BP, The Department for Work and Pensions, The Arts and Humanities Research Council, , Fujitsu, Hachette Filipacci, IPC Media, Land Securities, Nokia, Promise Coporation and The Science Museum.
 
In 2006, with the support of the NESTA Creative Pioneer Programme, he set up Osmotronic, a London based design company that creates interactive products, services and experiences across print, digital media and physical spaces. He has exhibited in London and Copenhagen, featured in Creative Review and Design Week magazines and has received widespread blog coverage including Boingboing, Engadget and Gizmodo.

Company Profile

Osmotronic is a London based design company that creates interactive products, services and experiences across print, digital media and physical spaces. It works with companies who want to benefit from innovative products and services that connect technology and content in a direct and tangible way. Osmotronic combines expertise in interaction design and communication to create intuitive and engaging products that drive revenue and increase brand value.The company offers a range of consultancy services from concept generation through to software design and content production, as well as working with exciting companies across the sectors of technology, media and manufacturing to develop proprietary products and technologies.

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