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How M&S is Using RFID To Improve Customer Service and Retail Productivity
 Mr James Stafford, Head of RFID -General Merchandise
Marks & Spencer plc, United Kingdom
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This presentation was
given at RFID Europe 2007 on Sep 18, 2007.
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Speaker BiographyJames has over 25 years experience in the creation and management of Innovation. As Head of the RFID project he is leading the development of RFID technology to improve supply chain efficiency and customer service in Marks and Spencer. In a competitive retail environment new technology plays a key role in keeping ahead of the competition and Marks and Spencer has a successful track record of developing new products and systems based on major technical advances. James started his career as a Food Technologist and holds an honours degree from Reading University. He subsequently broadened his career into Horticulture, Cosmetics, Footwear, Home Furnishings and latterly Clothing. He has travelled extensively in his various roles, and spent time working in Canada. Company ProfileMarks & Spencer are one of the UK's leading retailers of clothes, food, home products and financial services. Some 10 million people shop with at Marks & Spencer each week in over 375 stores. In addition Marks & Spencer have 155 stores managed under franchise in 28 territories mostly in Europe, the Middle East, Asia and the Far East, stores in the Republic of Ireland, nine wholly owned stores in Hong Kong and we own the US supermarket group, Kings Super Markets.
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