Learnings from the BRIDGE Project
![]() Dr Mark Harrison, Director, Auto-ID Lab and on behalf of the BRIDGE Project University of Cambridge
The BRIDGE Project
United Kingdom
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This presentation was
given at RFID Europe 2009 on Sep 30, 2009.
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Speaker Biography (Mark Harrison)Mark Harrison has been deeply involved in the BRIDGE project, leading work packages on serial-level supply chain control and products in service, as well as contributing to the BRIDGE research in Discovery Services. He joined the Auto-ID lab in 2002 and has been actively involved in the technical development of the EPC Network architecture and the standardisation activities at EPCglobal where he has been a member of the EPCIS work group, co-chair and co-author of the Tag Data Translation standard. He is currently contributing to the Data Discovery JRG and is also a member of the EPCglobal Architecture Review Committee. Mark has a PhD in physics from the University of Cambridge. Company Profile (BRIDGE)BRIDGE (Building Radio Frequency IDentification for the Global Environment) is a European Union funded 3-year Integrated Project addressing ways to resolve the barriers to the implementation of RFID in Europe, based upon GS1 EPCglobal standards. The project consists of a series of business, technical development and horizontal activities. Seven Business work packages have been set up to identify the opportunities, establish the business cases and perform trials and implementations in various sectors including anti-counterfeiting, pharmaceuticals, textile, manufacturing, re-usable assets, products in service and retail non-food items. The project includes an important research and development program in various aspects of RFID hardware, software, network and security. A series of horizontal activities will provide training and dissemination services, enabling the adoption of the technology on a large scale in Europe for the sectors addressed by BRIDGE and beyond. BRIDGE involves 30 partners and is coordinated by GS1. |






