Manufacturing RFID: The value chain and needs for improvement

Jan Svoboda works for UPM Raflatac as the Director of Business Development RFID. He is responsible for the company's sales and marketing activities in the Americas. Prior to joining UPM Raflatac, Jan Svoboda has held several product management, marketing and business development positions in the AutoID industry with Eltron, Zebra, and SATO.

UPM Raflatac is a world-leading supplier of pressure sensitive labelstock for a wide variety of needs in product and information labeling. In addition, the company is at the global forefront in the development and high-volume production of radio frequency identification (RFID) tags and inlays. UPM Raflatac has around 2,300 employees and an annual turnover of approximately EUR 860 million. The company has a global service network consisting of 11 factories on five continents and a broad network of terminals and sales offices worldwide. UPM Raflatac is part of UPM, a leading global forest products company with annual sales of EUR 10 billion and stocks listed on the Helsinki and New York stock exchanges.