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Mobile RFID (NFC) in Retail

Rover van Mierlo, Director Central Logistics and R&D

C1000, Netherlands

This presentation was given at RFID Europe 2007 on Sep 18, 2007.

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Presentation Summary

Explanation of Dutch NFC pilot in a supermarket,
NFC is not only used for payment, but for a chain of applications
The user experience
The experience from the technology side
Is there a future for NFC in supermarkets and other businesses?

Speaker Biography

Rover van Mierlo is Director Central logistics and R&D of Schuitema NV. Schuitema is the second largest retail organisation in The Netherlands with 450 C1000 stores. Before that Rover was the supply chain manager of Akzo Nobel Twaron Products, Practice Leader Industrial Consulting at KPMG Management Consulting and a project leader of Philips International.

Company Profile

Schuitema, the force behind C1000 Schuitema is the supermarket organisation behind the successful C1000 formula. Schuitema provides products and services to over 450 C1000 stores across the Netherlands. Furthermore, it works with some 380 independent entrepreneurs. In addition to its Amersfoort Head Quarters, Schuitema owns seven distribution centres in Gieten, Raalte, Elst, Eindhoven, Breda, Gilze and Woerden. Schuitema is one of the leading innovators in the field of RFID in the Netherlands. Recently Schuitema is known by The RFID pilot Fresh Chain, which uses RFID technology to improve the quality of ready to cook vegetables.

Events

28 - 29 Sep 2010

13 - 14 Apr 2010

Reports

Presentations

Mr Erwin M Veer, Project Manager, Supply Chain Management Royal Ahold, Netherlands at RFID Europe 2007

Mr James Stafford, Head of RFID -General Merchandise Marks & Spencer plc, United Kingdom at RFID Europe 2007

Michel Bayings, Sr. Management Consultant - Business Innovation - LogicaCMG Management Consulting LogicaCMG, Netherlands at RFID Europe 2007

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