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Mobile RFID (NFC) in Retail: How consumers use their Mobile Phones in a Supermarket

Michel Bayings, Sr. Management Consultant - Business Innovation - LogicaCMG Management Consulting

LogicaCMG, Netherlands

This presentation was given at RFID Europe 2007 on Sep 18, 2007.

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Presentation Summary

Explanation of Dutch NFC pilot in a supermarket,
NFC is not only used for payment, but for a chain of applications
The user experience
The experience from the technology side
Is there a future for NFC in supermarkets and other businesses?

Speaker Biography

Michel Bayings is Sr. Management Consultant in the Business Innovation team from LogicaCMG Management Consulting. Michel has become a specialist on Near Field Communication (NFC), with a focus on the NFC eco-system. Michel is responsible for all NFC related business and is Project Manager for the Dutch NFC C1000 pilot. Michel joined LogicaCMG in 2004 and was in several international business development roles, all with a focus on innovation and mobility, before joining LogicaCMG Management Consulting in 2006.

Previously Michel had his own IT company for several years, and worked for a large Telco and IT company, before joining LogicaCMG. His job has always been related to mobile and innovative technology and businesses. Michel has a Master of Science Post Graduate degree in IT management.

Michel is living in Breda, The Netherlands and is born in 1971.

Company Profile

LogicaCMG is a major international force in IT and business services. It employs around 40,000 people across 41 countries. LogicaCMG's focus is on enabling its customers to build and maintain leadership positions using LogicaCMG's deep industry knowledge and its track record for successful delivery. The company provides business consulting, systems integration and IT and business process outsourcing across diverse markets including telecoms and media, financial services, energy and utilities, industry, distribution and transport and the public sector. Headquartered in Europe, LogicaCMG is listed on both the London Stock Exchange and Euronext (Amsterdam) (LSE:LOG; Euronext:LOG) and traded on the Xternal List of the Nordic Exchange in Stockholm.

Events

28 - 29 Sep 2010

13 - 14 Apr 2010

Reports

Presentations

Mr Erwin M Veer, Project Manager, Supply Chain Management Royal Ahold, Netherlands at RFID Europe 2007

Mr James Stafford, Head of RFID -General Merchandise Marks & Spencer plc, United Kingdom at RFID Europe 2007

Rover van Mierlo, Director Central Logistics and R&D C1000, Netherlands at RFID Europe 2007

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