Needs of the Electronic Shelf Label Industry

Mr Nils Hulth, VP Research and Product Development

Pricer AB, Sweden

Sweden

This presentation was given at Printed Electronics & Photovoltaics USA 2009 on 2009年12月2日.

プレゼンテーション概要

What is an Electronic Shelf Label (ESL)?
The high volume market of ESL, now and in the near future.
How printed electronics can be part of and change the ESL industry.

講演者の経歴 (Nils Hulth)

Nils Hulth has a solid background in early technology companies. His current interests lie within the battery powered, wireless device area. The focus is on finding and industrializing the technologies that are now ready for commercialization. He has been with Pricer since 2006 and has been heavily involved in the successful creation and launch of dot matrix shelf edge labels.

During his career Mr Hulth has been engaged in several businesses that brought together a wide range of technologies into a product and put it on the market. He has worked and managed in the areas of engineering, product management and also served as CEO.

Mr Hulth has consistently had positions in companies that find novel technologies and combine them into new products. From his original MSc in computer science he has expanded in to the fields of electronics, mechanics and pattern recognitition, always looking for the market angle on new developments.

He is also the founder and former CEO of Rotundus, the world's first company developing spherical mobile robots for rough environments.