Packaging Innovation and RFID

Mr Felix Helander, Director, Business Intelligence
Rexam plc, United Kingdom
 
 
This presentation was given at RFID Smart Labels USA 2006 on Mar 28, 2006.
 

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Presentation Summary
  • The needs for packaging innovation
  • The size of the packaging market and current consumer trends
  • The role of RFID to increase sales and provide brand enhancement
Speaker Biography
Felix Helander origins from Sweden and is today living in
London, UK, where he is the Group Director Business
Intelligence of Rexam. Rexam is a UK based global
consumer packaging company and the leading beverage
can manufacturer.Felix has been with the company since
1999 when he joined the Rexam Beverage Packaging
sector as Vice President Marketing.
Felix Helander has got a solid marketing background with experience from both operational and strategic marketing and market research.
Prior to joining Rexam he spent 5 years as Market Intelligence Manager at Tetra Pak, another primary company within the packaging industry.
During his 8 years at Procordia Food, a major Scandinavian food producer, he held positions as Brand Manager and Trade Marketing Manager.
Previous to this he was 3 years at GfK Market Research, a global market research company, and 2 years as an international marketing consultant at the Swedish Trade Council.
Company Profile
Rexam is one of the world's leading consumer packaging groups with annual sales of £3.1 billion. We are also the No. 1 beverage can maker in the world, producing more than 50 billion cans a year.
We provide packaging solutions for many of the world's household names. We focus on key areas such as innovation, best practice and supply chain management to ensure solutions that not only protect products but help shape consumers' experience of the brand.
Our global operations span Europe, the Americas and Asia, employing some 23,000 people in more than 20 countries.

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