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Pay-Per-Click Through a Simple Touch

Dr Neil Garner, CEO
Glue4 Technologies Limited, United Kingdom
 
 
This presentation was given at RFID Europe 2007 on 2007年09月19日.
 

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Glue4 Technologies Presentation*

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プレゼンテーション概要

  • Overview of NFC and its consumer applications
  • NFC Smart posters: benefits over other interactive mobile technologies
  • A new business model for offline advertising
  •  
    • The timeline for mass market adoption of NFC and contactless payments

講演者の経歴 (Neil Garner)

Neil is Managing Director of Glue4 Technologies, a technology solutions company that specialises in multi-channel consumer relationships. Prior to founding Glue4, Neil was a Director at Consult Hyperion, the e-Transactions consultancy and has over 10 years of IT Management Consultancy experience. He has a MEng and DPhil in Electronics, both from York University and is also a Charted Engineer. Over the years, Neil has helped many clients such as BSkyB, MasterCard, Vodafone, Barclaycard and Teletext to conceptualise, architect and implement innovative consumer services. Neil lives in Norfolk with his wife and daughter, and is also a Director of Ritual Day Spa, in the centre of Norwich.