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Requirements for The Optimal Traceability Business Model (OTBM)

Mr David Michael, Managing Director
Wondu Business & Technology Services, Australia
 
 

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Presentation Summary

  • The optimal traceability business model and primacy of the market and its end users
  • Requirements for industry competitiveness and competitive advantage of firms
  • Requirements for regulatory support and voluntary agreements.
  • Requirements for functionality and consistent performance.
  • Application to new animal product industries in Australia, a research project in progress for the Rural Industries Research and Development Corporation (Australia).

Company Profile

Wondu Business & Technology Services is based in Sydney (Level 31, ABN-AMRO Tower, 88 Phillip Street, Sydney, NSW 2000 AUSTRALIA. Tel. 61 2 93692735). The company's mission is to enable our clients to reach their full potential by adding value through improved and lower cost products, technologies and services that users are willing to pay for. This is achieved through high quality contract research and development of a multi-disciplinary nature (technical, marketing, economic, financial, policy and institutional). We work in both developed and developing economies. We operate three web sites: www.wondu.com ; www.researcherlinks.com ; and www.researcherfunds.com . Our industry experience covers agricultural based supply chains and other industries. Current projects include traceability systems for new animal product industries in Australia for the Rural Industries Research and Development Corporation; adoption of 3G broadband; and development and enhancements to our new and innovative research web site, www.researcherlinks.com .