RFID - Tracking, Tracing and Managing Sheep and Sheep Products in Australia

Since 2002 James Rowe has been Chief Executive Officer of the Australian Sheep Industry Cooperative Research Centre based in Armidale. Before taking on this role he was the Professor of Animal Science at the University of New England for 8 years.

 

James has a PhD in animal nutrition and was senior sheep nutritionist and then head of the Cattle Industries Branch of the Department of Agriculture in Western Australia over a period of 12 years. He has also acted as a consultant to a number of international organisations and worked in the private sector with ICI Pharmaceuticals and Pfizer.

The Sheep CRC is a joint venture between Australia's leading sheep research, education and commercial organisations. It is supported under the Australian Government's Cooperative Research Centres Program.

 

The CRC commenced operations in February 2002, with a commitment to ensure the Australian sheep industry has the technology and know-how to deliver - in a profitable and sustainable manner - products desired by its customers.

 

The CRC will focus on the whole sheep, in a whole of enterprise context, which means that instead of improving productivity and profitability from wool or meat production alone, its aim is to optimise returns from the wool, the meat and the sheep.