Roadmap Towards RFID Adoption

Wolfgang is actively engaged in the logistic operations of Sony Supply Chain Solutions Europe, initiating a wide range of activities spanning from packaging design to the creation of distribution centres. With business improvement as the top agenda, Wolfgang initiated Sony's EPC/RFID programme in Europe back in 2004 which led to the first RFID-enabled warehouse operation for Sony in 2007. During his latest involvement in the BRIDGE project, Wolfgang has installed RFID pilots across the entire End-to-End consumer electronic supply chain, from factory to after sales service - pushing the boundaries of existing RFID deployments in Europe.

 

Founded in Tokyo in 1946, Sony was the brainchild of two men. Masaru Ibuka, an Engineer and Akio Morita, a Physicist invested the equivalent of Yen 190,000 to start a company with 20 employees. Since then few companies have matched Sony's track record for invention and innovation. Significant developments include the first Trinitron Color Television in 1968, the color video-cassette in 1971, the Betamax VCR in 1975, the Walkman in 1979, the 3.5 inch micro floppy disk in 1989, an electronic camera in 1981, the world's first CD player in 1982, and the first consumer camcorder in 1983, 8mm video in 1988, the first digital VTR in 1985 and so on, through to the present day. Today Sony manufactures audio, video, communications and information technology products for the global consumer and professional markets. With its music, pictures, game and online businesses Sony is uniquely positioned to be one of the World's Leading Consumer Brands, currently employing 151,400 people worldwide. Sony Europe, headquartered at the Sony Center am Potsdamer Platz in Berlin, is a subsidiary of Sony Corporation, Tokyo and handles manufacturing, R&D, design, sales and marketing of consumer and business products in Europe.