storeskin - the smarter shelf

Mr Philipp Weissel, CEO
plastic electronic GmbH
Nov 30, 2011.


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Presentation Summary

  • plastic electronic - intelligent multi-layer surfaces
  • shelf is hero - the real POS
  • storeskin® - real time information from the shelf
for marketing and research
for supply chain optimization
for loss prevention
  • storeskin® - printed electronics in action
Sensor film
System setup
Data management
Further development

Speaker Biography (Philipp Weissel)

Philipp Weissel
CEO, plastic electronic GmbH, Linz/Austria
  • born in 1964 in Frankfurt/Main
  • business economist
  • has worked since 1989 as an entrepreneur and consultant
  • became managing partner of the CONTEC Elektronik GmbH, Linz/Austria in 1995
  • founded the plastic electronic GmbH together with Serdar Sariciftci and other partners in 2006
  • was one of the founding members of OE-A in 2004 and served at the board from 2007 to 2011

Company Profile (plastic electronic GmbH)

plastic electronic GmbH logo
plastic electronic is an internationally networked technology company which develops, produces and markets products with intelligent multi-layer surfaces. One of the plastic electronic products is storeskin, a simple, intelligent real-time shelf information system for use in marketing, supply chain optimization and retail loss prevention.