storeskin - the smarter shelf

Mr Philipp Weissel, CEO

plastic electronic GmbH

Austria

This presentation was given at Printed Electronics and Photovoltaics USA 2011 on Nov 30, 2011.

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Presentation Summary

plastic electronic - intelligent multi-layer surfaces

shelf is hero - the real POS

storeskin® - real time information from the shelf

for marketing and research

for supply chain optimization

for loss prevention

storeskin® - printed electronics in action

Sensor film

System setup

Data management

Further development

Speaker Biography (Philipp Weissel)

Philipp Weissel

CEO, plastic electronic GmbH, Linz/Austria

born in 1964 in Frankfurt/Main
business economist
has worked since 1989 as an entrepreneur and consultant
became managing partner of the CONTEC Elektronik GmbH, Linz/Austria in 1995
founded the plastic electronic GmbH together with Serdar Sariciftci and other partners in 2006
was one of the founding members of OE-A in 2004 and served at the board from 2007 to 2011

Company Profile (plastic electronic GmbH)

plastic electronic is an internationally networked technology company which develops, produces and markets products with intelligent multi-layer surfaces. One of the plastic electronic products is storeskin, a simple, intelligent real-time shelf information system for use in marketing, supply chain optimization and retail loss prevention.

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Dr Edzer Huitema, CTO Polymer Vision at Printed Electronics and Photovoltaics USA 2011

Dr Peter Fischer, Director of Engineering Plastic Logic GmbH at Printed Electronics and Photovoltaics USA 2011

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Dr Harry Zervos, Technology Analyst IDTechEx at Printed Electronics and Photovoltaics USA 2011

Dr Vivek Subramanian, Associate Professor, Dept. of EECS University of California, Berkeley at Printed Electronics and Photovoltaics USA 2011

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