Strategic Imperatives For Successful RFID Implementations – Network & RFID Infrastructure

Andy Lee is Cisco's RFID Marketing lead in EMEA. Andy is responsible for accelerating the adoption of RFID-Ready Networks across Cisco's industry and customer segments. He does this by developing and understanding the market business drivers, creating new value propositions through solution offerings, building marketing plans and partnerships, and leveraging best practices across the region.

 

Andy has over 12 years experience in the marketing of networking solutions. During his five years at Cisco, Andy has held a number of positions including Enterprise Marketing Manager for vertical industries, covering financial services, retail, transportation and manufacturing industry sectors. For a period he also ran Sponsorship Marketing, where he had overall responsibility for Cisco`s brand sponsorship strategy.

 

Before joining Cisco, Andy worked for Intel Corporation in a variety of marketing positions. He is a graduate in Economics from Lancaster University, England, and also holds a Diploma from the Institute of Direct Marketing.

Cisco Systems, Inc. is the worldwide leader in networking for the Internet.

Westin Copley, Boston, MA

March 28-29, 2006

 

The fifth event in this series - in previous years over 400 people and 45 exhibitors have attended.