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Strategic Imperatives For Successful RFID Implementations – Network & RFID Infrastructure

Mr Craig Backham, EMEA Business Development Manager, Retail & RFID
Intermec International, Inc., United Kingdom
 
 

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Intermec presentation - updated 21 Sept*
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Presentation Summary

  • The role of intelligent IP networks in enabling RFID deployments
  • The challenges of implementing RFID, from standards & regulations to real-life deployment issues

Speaker CV

Craig Backham's strategic skills and experience in technology and people management for complex organisations has led to him being a valued and sought after player in the IT sector. Craig is a multi-disciplined technology manager with a proven commitment and ability to deliver results across a wide range of challenging roles in a rapidly changing and fast-moving environment.
 
As Business Development Manager for Retail and RFID for Intermec Technologies across Europe, Middle East and Africa (EMEA), Craig's key responsibilities include working closely with Intermec's partners and clients to develop key services and products to improve productivity, quality and responsiveness of business operations in the retail market. Driving the introduction of RFID technology across all of Intermec's vertical markets.
 
Craig's expertise in the retail industry dates to his 17-year tenure at Tesco as the Lead Architect and Head of Research and Development. Craig was responsible for defining the technical strategy, policy and standards for Tesco's global group of companies. He also created a programme of innovative technology trials to demonstrate the benefit of new technologies to all elements of the Tesco business.
 
Craig's ability to solve complex technology issues through strategic thinking along with his experience operating in diverse technological and business environments, positions him as a key player in ensuring the continual growth and success of Intermec EMEA.
 
Craig received a Bachelor of Science (Honours) Computing and Informatics, from Plymouth Polytechnic (Plymouth University) in 1986. A lifelong passion for gadgets and the use of technology in real world situations has ensured that Craig's keen interest in his work has never waned.

Company Profile

Intermec technologies is a leader of global supply chain solutions and in the development, manufacture and integration of wired and wireless automated data collection, RFID, mobile computing systems, bar code printers and label media. Intermec's products and services are used by customers in many industries to improve productivity, quality and responsiveness of business operations, from supply chain management and enterprise resource planning to field sales and service.

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