Successes and Difficulties with RFID in Japan

Ms Heidi Graham, New Business Development
Toppan Printing Company (UK) Ltd, United Kingdom
 
 
This presentation was given at RFID Smart Labels USA 2008 on Feb 20, 2008.
 

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Presentation Summary

  • Brief introduction to Toppan's involvement in RFID
  • An overview of the RFID market in Japan, and factors which help to fuel it
  • Case studies of successful RFID applications and government trials
  • Difficulties with existing projects, and obstacles faced by RFID solution providers in Japan

Speaker Biography

After studying Japanese at the University of Leeds, Heidi spent 3 years in Nagasaki working for the local government in international relations. On her return to the UK, she spent 3 years with a Japanese TV production company, during which time she directed many programmes for Japanese television. She joined Toppan UK in May 2006 in a business development role, and is currently seeking out business opportunities and potential partners in the European market. Using first-hand, international experience of Toppan's RFID solutions, Heidi is also looking at ways of building on Toppan's Asian RFID success, and adapting it to meet the needs of European customers.

Company Profile

Founded in 1900, Toppan Printing has branched into diverse business fields, including security cards, commercial printing, publications printing, packaging, industrial materials, electronics. We also conduct demand creation activities in pursuit of higher sales of our products and services. In the fiscal year ended March 31, 2009, Toppan posted revenues of 1,617.3 billion yen, and ended the year with approximately 11,000 employees. For more information visit

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