Trace, Track, Identify. The GLOBAL picture - nothing less


Hear global progress from countries including The US, Canada, UK, Germany, France, Norway, Austria, Brazil, Australia, New Zealand and Japan.

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from the IDTechEx Food Traceability 2006 conference
Featured in Smart Labels Analyst Issue 61 on 13 Feb

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Day One: The big issues (Feb 1)

08:55 Chairman: Dr. Peter Harrop, Chairman, IDTechEx, UK

Dr Peter Harrop is Chairman of IDTechEx and a former board member of Mars UK, part of Mars Inc, the major international food company (Masterfoods, Uncle Bens etc). He has coauthored the reports “Food and Livestock Traceability”, “40 Case Studies of RFID in Food and Livestock Management” and “Encyclopedia of Food and Livestock Traceability” in the last year.



09:00 FDA's Role in Foodborne Disease and Cosmetic Emergencies Dr John P Sanders, Epidemiologist, CFSAN,ECRS, Food and Drug Administration, USA          

  • Background
  • FDA's Mission
  • Changes after 9/11 and the Bioterrorism Preparedness Act of 2001
  • Current and Future Challenges for FDA

Experience of large users

09:30 DNA Traceability of Pork from Plate to Farm
Dr John Webb, Director Genetics and Science, Maple Leaf Foods Inc, Canada
The $6 billion Maple Leaf Foods is Canada’s leading food processor, exporting to over 80 countries around the world.

  • Importance of traceability in meat products - why now?
  • Why choose DNA as the method for tracing?
  • How DNA traceability works - tracing to the mother or father
  • Who pays for DNA traceability, and what are the real benefits to the industry?
  • Traceability is only the first step in what will be the widespread application of DNA technologies to improve product quality and food safety

10:00 The WAWA Approach to Food Traceability Jane Griffith, Director of Quality Assurance and Food Safety, Wawa, Inc., USA
Wawa is one of the leading supermarket chains in the US with over 550 stores and its own dairy

  • Overview of Wawa Corporation - focusing on perishable products
  • Wawa's commitment to product quality and brand protection.   Product Traceability for the manufacturer's perspective
  • Wawa Beverage Company- Products produced and shipped to 550 stores and 950 wholesale accounts
  • Traceability focus on ingredients and finished products
  • Use of the AS/RS (automatic storage and retrieval system) to manage traceability

10:30 Networking & refreshments in exhibition area

Lessons from four continents

11:00 RFID for Tracking Food and Livestock in East Asia Chuck Wilson, Director of Information Division, Hitachi America, USA
Hitachi is a $26 billion corporation with 347,000 employees

  • Progress with an ultra small Mu-Chip technology solution
  • Developments in Japan, Korea, China, Taiwan tracking both food and livestock

11:30 The Can-Trace Project in Canada
Norm Cheesman,  Can-Trace, Canada

  • Bringing the food sectors and the whole chain together to build traceability standards
  • Challenge of managing multiple stakeholders in an essentially voluntary initiative

12:00 Automated Whole-Chain Traceability - Now a Reality
Cristian Barcan, Project Manager - Traceability and Food Safety, BASF Aktiengesellschaft, Germany

  • Whole-chain traceability is the future
  • Example: the TELOP-TRACE project in farmed salmon (first electronic whole-chain traceable market segment)
  • Reasons for whole-chain traceability
  • Current BASF status implementing TraceTracker as a solution for whole-chain traceability
  • Next steps

12:30 Lunch and networking

13:30 The Brazilian Official Livestock Certification System as an Issue for Cattle Traceability and the Situation Concerning Food Traceability
Valeria Homem, Federal Fiscal, Ministry of Agriculture, Brazil

  • The need our society has for animal and public health, in order to get high quality products, free of pathogen
  • Cattle monitoring and animal identification being the essential activities for the transparency of the whole bovine productive chain
  • Entire system's credibility from farm to slaughter
  • The development of SISBOV (Brazilian System of Bovine and Bubaline Identification and Origin Certification), the official system envisioned in 2001 by the Brazilian Ministry of Agriculture, and the very good experience and results to date
  • Situation concerning food traceability

14:00 RFID - Tracking, Tracing and Managing Sheep and Sheep Products in Australia Professor James Rowe, the Australian Sheep Industries Cooperative Research Centre, Australia

  • The value of using RFID for 'track-and-trace' in small livestock such as sheep is increased by improved management efficiency
  • Rapid improvement of RFID technology is occurring in parallel with developments in computer-based animal handling equipment. Put the two together and the enhanced functionality is set to benefit production and the value chain
  • This paper describes practical details of automated RFID data collection in live animals and in an abattoir environment
  • A pilot project to link animal production data with meat traceability aims to provide the desired product authenticity as well as feedback for more efficient production and processing.We are making good progress in building the management systems that add value while ensuring safe food
  • The 'e-$heep' story provides updates on recent technical developments and new information on the value case combining animal and meat traceability with more profitable management systems.

14:30 Traceability Experience: Real-world Learnings
William Pape, CEO, AgInfoLink Global, US

  • Primary customer drivers
  • Solutions that work and those that don't
  • Moving beyond compliance to "value traceability"
  • What are the real-world "value traceability" costs and benefits

15:00 Networking & refreshments in exhibition area

15:30 Implementing Traceability in the Production Environment: Lessons Learned

Jerry Horne, Solutions Key Account Manager, Markem, USA/Europe

- Challenges of production
- How to gain visibility into product flow
- Tracking versus tracing: creating downstream and upstream linkages
- Barcode or RFID? Which solution, where
- Benefits beyond regulatory compliance

16:00 Creating Value through Whole Chain Traceability
Stein Onsrud, CEO, TraceTracker, USA/Norway

  • Global Traceability Drivers and Challenges
  • Business Benefits through Global Traceability
  • Some examples of whole chain traceability projects - What's the experience so far?
  • Implementing Global Traceability Solutions - What does it take to get started and start benefiting from a traceability solution?

16:30 Challenges of Cargo Loss Prevention in the Food Industry

Ray Flemming, Director of Cargo Loss Prevention, Frozen Food Express Industries Inc

Frozen Food Express Industries, Inc. is the largest publicly-owned, temperature-controlled carrier of perishable goods in North America

- Introduction to Frozen Food Express
- How we see things today
- Future trends and challenges

17:00 Drinks Reception in exhibition area

Day Two: Experiences and New Technology – best practice worldwide (Feb 2)

09:00 Chairman: Dr. Charles R. Hurburgh, Jr., Professor, Agricultural and Biosystems Engineering, Professor in Charge, Iowa Grain Quality Initiative, USA

The interests of Prof Hurburgh include the value added to grain through quality specification and traceability. He manages the ISU Grain Quality Research Laboratory and coordinates the Iowa Grain Quality Initiative, an extension information program created to support the development of value-added grains.

09:30 Lessons from over 250 Case Studies of Radio Frequency Identification RFID used in the Food Chain in 30 Countries
Dr Peter Harrop, Chairman IDTechEx UK

  • RFID tagging food in restaurants, supermarkets, the cold chain, food conveyances
  • RFID tagging livestock and farming
  • The main benefits, costs, frequencies, suppliers etc that are emerging
  • Successes and failures
  • Experience of RFID combined with condition monitoring on food and on livestock
  • IDTechEx forecasts for adoption of RFID on food items, food pallets/ cases and livestock 2005-2015 by number and dollar value

10:00 Documentation and Traceability as a Part of an Integrated Solution for Farmers and Advisory Services
Walter Mayer, CEO, PROGIS Software AG, Austria

10:30 Networking & refreshments in exhibition area

11:00 Global SAW RFID Solutions for Food Track and Traceability 
Paul Hartmann, VP Engineering, RFSAW, USA
SAW-Based RFID (GST) with its long read range and other features is a prime candidate for meeting specific important performance requirements for item traceability in the food supply chain.

  • Features include: Long read-range with low power/transmit; automatic range and temperature determination; immunity to gamma radiation; and the ability to read tags on liquid-containing products and metal containers.
  • This paper includes discussion of a range of applications and results of demonstrations such as: reading truckloads of fruit-bins entering a distribution center; reading case tags for cans in the center of a pallet; and reading GST devices imbedded in cattle ear tags at 20 meters.

11:30 Searching for The Optimal Traceability Business Model (OTBM)
David Michael, Managing Director, Wondu Business & Technology Services, Australia

  • The optimal traceability business model and primacy of the market and its end users
  • Requirements for industry competitiveness and competitive advantage of firms
  • Requirements for regulatory support and voluntary agreements.
  • Requirements for functionality and consistent performance.
  • Application to new animal product industries in Australia, a research project in progress for the Rural Industries Research and Development Corporation (Australia).

12:00 Natural Randomness as a Fingerprint: Using Nanotechnology to fight Counterfeiting and provide secure asset tracking through the supply chain.
Mark McGlade, Director of Business Development, Ingenia Technology Limited, UK

  • Introduction to Ingenia Technology authenticating packaging etc
  • How its new Laser Surface Authentication system LSA TM can rapidly analyse the surface of any item (paper, plastics metal or ceramics) and create a unique digital serial code without the need to tag or barcode
  • The many benefits and applications for secure packaging of such a naturally-occurring ‘fingerprint’

12:30 Lunch and networking in exhibition area

Different DNA solutions

13:30 Using DNA for Full Value Food Traceability

Dr. Betsy Moran, Technical Marketing Manager, Business Development, BioScience, Whatman Inc, USA

- Technologies used in DNA analysis

- Uses of DNA in Livestock Tracking
- How DNA can be used to track meat through processing
- Using DNA to safeguard current traceability practices

14:00 The Identification of Animal Species in Food : An Example of the Application of the DNA Chip Technology
Olivier Pasquier, Global Product Manager - Molecular Biology, bioMérieux Industry, France/USA

  • DNAchips revolution. The analysis of food by asking open questions
  • Traceability and authentification applications
  • FoodExpert-ID : an Identity card for food authenticity

Temperature monitoring with I.D.

14:30 1 to 3 Penny Thermal, Transinformative Time and Temperature Barcodes
Catherine Goldsmith, Sr. Vice President Public Relations & Governmental Affairs, SIRA Technologies

  • Industry and consumers partnering for safety and profit
  • Barcodes that use irreversible printing ink to sense time and temperature abuse
  • Global monitoring and reporting through archival barcodes
  • Complete cold chain management for rapid gate-to-plate delivery of safe product and interdiction of time and/or temperature-abused product
  • Two continent collaboration for break-through system

15:00 Networking & refreshments in exhibition area

15:15 Remote Asset Tracking, Monitoring and Control Solutions for the Supply / Cold Chain
Axel Striefler, President, CEO, Syscan International, Canada

  • Today’s problems of transparency and accountability within Supply / Cold Chain
  • Applications, methods and types of tracking within Supply / Cold Chain
  • RFID – the answer?
  • Integrated web-based control solutions using RFID and M2M technology
  • Creating real value for all channel partners in form of idealized risk mitigation and profitability


15:45 Livestock Traceability in New Zealand
Sharl Liebergreen, Consultant, Abacus Biotech, New Zealand
Dr Peter Speck, Business Development Manager, PrimaryLink Technologies PTY Ltd, Australia

  • Brief on Abacus Biotech Ltd
  • History of traceability in NZ - traceability being a secondary driver
  • The role of distributed data in traceability
  • When is a standard a standard

16:15 Biometric Identification of Livestock to Support Contract and Regulatory Requirements for Traceability
Dr Bruce L. Golden, CEO, Optibrand Ltd, LLC, USA

  • The need for biometric identification of food animals in traceability programs
  • Performance of biometric identification methods
  • Costs and benefits of retinal identification combined with GPS
  • Current applications of retinal identification around the world

16:45 Conference end

Register now! For more information, contact Peter Harrop
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Conference Venue:
Dallas Addison Marriott Quorum Hotel
14901 Dallas Parkway, Dallas, TX 75254 USA


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