DecaWave has relied on IDTechEx industry reports over the years for the quantitative and qualitative insights they provide into technologies and markets that are relevant to us. The 2011 IDTechEx Active RFID report is no exception and we have used it to aid, guide and justify our market focus and strategy development.
I purchased this report to receive expert opinion on the RTLS market, trends in technology and the market - the content and tables were excellent, this report is good value for money, and I would recommend it to others.
For at least 3 decades Peter Harrop has been at the fore-front of electronic technology and he has written literally dozens of books in which his vast expertise is made available to those who are smart and wise enough to use it. This book is no exception. Now that RFID has arrived to stay, the movers and shakers in the industry need to know how best to generate cash from their products. And how not to become losers. So often in the past this has been done by trial and error. From now on, however, this book will enable the intelligent reader to avoid many (maybe all?) of the pitfalls associated with developing an RFID product and getting it to the market. Painstakingly the authors have compiled and estimated data for a surprisingly large number of companies and products. The book is worth buying just for the market data it contains, let alone the guidance that it gives.