Day One: Applications and
Retail, Consumer Goods, and Item
IDTechEx, Coca-Cola, Unilever, Ahold
BP, Lockheed Martin,
Around the World
Lyngsoe Systems AIDA Centre
Sunshine Technologies Australia;
Card, Passport, Cell Phone
Day One ends
Day Two: Technologies
RFID tags and readers
||IDTechEx, Impinj, Tagsys,
Wavetrend, Wherenet, Fraunhofer,
Emerson & Cuming, DELO,
Printed RFID, Chipless RFID
||UC Berkeley, Motorola,
DAG Systems, TagSense,
MIT Auto-ID Labs
Exhibition and networking session
Application Sectors (Day 1 Feb 21)
Retail, Consumer Goods
and Item Level RFID
Despite technical challenges, retailers are
globally adopting RFID but where is the Return On
Investment? What are the benefits of pallet
and case tagging to retailers and why do they want
to be first and how? Hear from some of the world's
premier companies and learn what is being done
beyond pallet and case tagging.
pallets and cases, the item level tagging of DVDs, books, CDs, clothing,
drugs and many other things is taking off much
faster than people realize, becoming the biggest RFID market by tag volume in 2008. Ironically, those
implementing RFID at item level in retail now are
experiencing a rapid Return On Investment, faster
than many of those tagging pallets and cases. Item
level tagging has different technology needs – from
smart shelves to Near Field UHF tags. This
session also covers the business cases by market type
and full technology analysis.
IDTechEx, UK Dr Peter Harrop, Chairman
08:30-08:45 "Opening Address"
The Coca-Cola Company, USA Dr Michael Okoroafor, Technology Director
08:45-09:10 "RFID at the Coca-Cola Company"
Unilever, USA Zachary Thom, RFID Analyst
09:15-09:40 "RFID and Unilever: Our progress so far and future outlook"
- Unilever background in RFID
- Project philosophy
- Retail activities to date globally
- Where we find value
- Working with retailers to achieve value
Ahold, USA Leslie Hand, RFID Director
09:45-10:10 "RFID at Ahold"
10:15 Exhibition and
already being used to automate processes and provide
better visibility through manufacturing and
logistics processes. Hear exclusively the results
from new global projects and trials.
BP, USA Curt Smith,
Director of Applications - Chief Technology Office
11:15-11:35 "RFID at BP"
- What we have learnt about RFID.
- Results from multiple projects including:
- Wal*Mart RFID labeling (Gen 2 passive tags)
- LPG Cylinder Tracking (HF passive tags)
- Retail Asset Auditing (HF passive tags with 2k memory)
- People Locating (UWB Active Tags)
- The future of RFID at BP
Lockheed Martin, USA Denton Clark, AIT Manager
12:05-12:25 "RFID at Lockheed Martin"
- Application in RFID in manufacturing environment
- The role of AIDC technologies in the value chain
Michelin, USA Patrick King, Global Electronics Strategies
12:30-12:50 "RFID Industrialization and Application Highlights"
- Tire RFID is the first example of commercial item level tagging
- Item level tagging represents challenges as well as opportunities
- Industry standards are key
12:55 Lunch and
Post is the
second biggest potential application of item level
RFID after retail. It could rise to one billion
items yearly. Learn about the big orders being
placed and work being done around the world.
United States Postal Service (USPS), USA Mr John Dunlop, Manager, Package & Material Handling Device Engineering
14:15-14:35 "RFID at the World's largest Postal Company"
- How RFID can help us
- Our RFID experiences so far
DHL, USA Jim Kerr, Senior Account Executive
14:40-15:00 "RFID and DHL"
- What we have learnt and what we are doing
Lyngsoe Systems, Denmark Bo Helmer Larsen, VP, Postal Solutions
15:05-15:25 "The World's largest RFID network"
- Process optimization, increased quality of service and complete logistic assets visibility with RFID
in postal/parcel operations
- How postal and parcel operators all over the world use RFID technology to optimize their collections, transportation, sorting and distribution processes.
- A world-wide RFID network traces mail and other products
for objective end to end documentation of service performance and
performance improvements. Postal operators also use the RFID network to
provide complete visibility of mail, roll cages and vehicles adding
automatic real time functions such as consignment and load control to make
sure that mail is put in the right roll cage and that the roll cage is put on the right transport.
AIDA Centre - RFID Solutions, Spain Joan Pons, Project Consultant
15:30-15:50 "Europe's Largest EPC UHF Roll-Out at Spanish Post "
- Implementing over 332 readers and 2,000 reader antennas at Correos, the Spanish National Post Office
- Costs and ROI (business case)
15:55 Exhibition and
IBM, USA Christer Johnson
16:40-17:00 "RFID in Postal Sector"
Military / Security
The US DoD has one of the largest supply chains in
the world. It is also using RFID at many different levels – from passive to active tagging. Other initiatives
use RFID to secure civilian cargo logistics and
immigration. This session covers the applications,
case study experiences and future opportunities for
RFID in this sector.
Rolls-Royce, UK Lee Doherty, Head of Supply Chain - Services
17:05-17:25 "RFID at Rolls-Royce"
- Requirements for the defence industry: Imperatives, mandates and policies, wider requirements
- Operational benefits that RFID can offer: Network enabled warfare, planning, end-to-end visibility, reverse logistics
- Rolls-Royce RFID pilots and deployments
- Final thoughts
Boeing Integrated Defense Systems, USA Steve Georgevitch, Total Asset Visibility Program Manager
17:30-17:50 "RFID and Supply Chain Effectiveness"
- RFID is one of the key enablers for providing visibility in the supply chain
- Disciplined Systems Engineering is essential deployment of this technology
- Effectively executing RFID applications requires first addressing the problem you’re trying to solve
- RFID has many flavors that all taste good to the technologist, but what does the end user really need?
US Department of Defense (DoD), USA Steve Moody, US Army Solider Systems Center
17:55-18:15 "Asset Visibility and Beyond"
- Sensor enabled RFID tags for use in supply chain security and shelf life management applications
- Expanded functionality of RFID through the integration of sensors
- Tamper detection at the pallet and container level, ongoing research and recent technology demonstration
18:20 Day One Ends
Healthcare / Pharmaceutical
30 billion RFID tags will be needed each year to
track drugs and prove they are not counterfeit.
Increasingly, through legislation (e.g. from the FDA)
and the need to reduce counterfeits and gray
markets, pharmaceutical companies are piloting and
committing to using RFID. Massive opportunities also
exist for RFID in healthcare. Hear the challenges
and potential for RFID in this market.
Purdue Pharma, USA Harry Ramsey, Senior Package Development Engineer
George Schmitt & Co., USA Peter Moore, Director - Quality Assurance
14:15-14:55 "A Successful Item Level Tracking Pharmaceutical Project Utilizing UHF Technology"
- How Purdue Pharma successfully approached the utilization of UHF RFID technology into the supply chain at the item and case level
- Purdue Pharma’s Item Level tagging project from its early conception, the pilot stages, and the migration from Class 0 to GEN2 technology.
- Purdue’s experiences as well as those of it’s label converting partner (George Schmitt & Co.)
- This joint presentation will explore the challenges, successes, learnings, and experiences of the first major item level pharma tagging project that was undertaken in the marketplace.
Ben Sperling, Director, RFID Programs
15:00-15:20 "RFID at McKesson"
Infineon, USA Joerg Borchert, VP Chip cards
15:25-15:45 "RFID/Smart Labels for Pharma"
- The security challenge
- The performance challenge
- The answer
15:50 Exhibition and
Contactless Cards / Passports / Cell Phones
RFID for contactless payments is of increasing
interest to banks and stores for low cost impulse
purchases. In addition, cellular phone companies are now
combining the technology with their phones for
payments and communications, enabling new markets.
In 2007 contactless cards will be the largest RFID
market by value.
Card Technology, USA Don Davis, Editor
16:40-16:45 "RFID cards: the biggest RFID market by value and growing!"
16:45-17:05 "Motorola's NFC activities in Europe"
Whether it is RFID for road tolling or tagging
airline baggage, RFID is increasingly being deployed
in open, global transportation systems. Learn from
early adopters about what they have done, the
results they have had and what they need.
US Department of Homeland Security, Transportation
Anthony (Buzz) Cerino, Communications Technology
Andrew Price, Project Manager, RFID
17:10-17:30 "The Business Cases for Baggage and Inflight RFID"
- IATA has developed business cases for several airlines
- Here we present the detailed baggage business case and a high level in-flight business case
- We also discuss the barriers to implementation in these areas
McCarran Airport, Las Vegas, USA David Bourgon, Manager, Airport IT Services
17:35-17:55 "RFID Technology at McCarran Airport"
- Learn about how McCarran has used RFID to track 100% of all baggage through the screening process
- See why RFID was the only viable solution to McCarran's baggage systems
- Learn how McCarran uses RFID to enhance customer service
- Hear lessons learned from the implementation of the largest RFID system in aviation
Wireless, USA John Shoemaker,
High with RFID in Aviation"
- Achieving success
in leveraging new technology, including RFID
- What are the critical components to a successful
RFID implementation for aviation? To include
baggage, passengers and cargo
- The business case
supports RFID applications
- With IATA doing lots of research and justification
now done proving the case for RFID, what does this
mean for any one airport or airline?
- The challenge is
the solution, not the hardware
- As we all know, solving problems will not be done
by studying the hardware. Solving problems is all
about architecting a solution that drives high value
for the organization
- Solutions are
Enterprise wide for Aviation
Any answer must be scalable and extensible to
support multiple applications using multiple data
capture devices and connecting them to multiple
aviation IT Systems.
18:25 Day One Ends
RFID from Around the World
This is the only event to update you on RFID progress
from countries all over the world. What are the big RFID
orders in China, Japan and Korea? What is happening
in India and South America? What are the differences
between progress in North America and Europe? What
is the state of play in Middle East and Africa? RFID Smart Labels USA
features speakers from around the world covering
progress and exclusive insight from their territory.
Edward Zeng, CEO
14:15-14:35 "RFID in China"
- The biggest RFID order in the world
- Tagging 120 million cattle and tens of millions of RFID
tickets - where the RFID spend is
- The China RFID company hot list
- Future prospects of RFID in China
National Information Society Agency, Korea Chang-Hun Lee, Senior Researcher, RFID/USN Team, IT Strategy Division
14:40-15:00 "Korea RFID projects in public sectors"
- RFID/USN (Ubiquitous Sensor Networks) strategy
- RFID/USN pilot and full-scale project in 2006
- Future plans
Marubeni, Japan Shinsuke Suyama, Manager, Sales & Marketing Division
15:05-15:25 "RFID in Japan"
- Status of the RFID Market in Japan
- RFID implemented business cases – Yodobashi (first Japanese retail mandate), Tokyo shirts and more
Institute for Information Industry, Taiwan Dr Jimmy Li,
Deputy Director, Initiative Office for Government RFID Applications, MOEA (Ministry of Economic Affairs) and Senior Advisor, IDEAS, Institute for Information Industry
15:30-15:50 "RFID in Taiwan"
- RFID industry in Taiwan
- Public sector applications
- Future plan
15:55 Exhibition and
16:40-17:00 "RFID in South America"
Sunshine Technologies, Australia Scott Austin
17:05-17:25 "RFID in Australia"
- RFID – the overwhelming business case!
- Chain of Custody, authentication for Inventory and Asset Management
- Real Life Examples from Down Under
Raghu Das, CEO
17:30-17:50 "RFID progress in America and Europe"
- Ten year forecasts
- Number of tags sold to date and into which markets
- Movement in the value chain and opportunities
- America vs Europe vs ROW
18:20 Day One Ends
Technologies (Day 2: Feb 22)
RFID Tags, Readers
These sessions covers state of the art technology developments – from near field UHF tags for item level tagging to long range HF tags. We consider market data such as volumes of tags, costs and manufacture output – now and in the future, and who is winning. Learn how to implement RFID, use the data to make
business decisions and how to avoid common pitfalls.
IDTechEx, UK Dr Peter Harrop, Chairman
08:45-09:00 "Opening Address"
Dimitri Desmons, VP of RFID Marketing
09:00-09:25 "Addressing the Worldwide Market
Opportunity for RFID"
- Importance of worldwide standards
- How and why UHF RFID can exceed the performance of HF in
item level applications
- How a single case-pallet-item infrastructure can
dramatically reduce implementation costs
- What proven RFID technology means for key global markets
such as general retail, pharmaceutical, apparel, library applications and
airline baggage handling.
Tagsys, USA Alastair McArthur, CTO
09:30-09:55 "Item level RFID tagging today - the biggest implementations so far"
- Penetration into libraries, healthcare, laundry and manufacturing
- Choosing the right technology
Motorola Enterprise Mobility Division (formerly Symbol Technologies), USA Tom Racette,
Director, RFID Business Development,
Sensitech, Peter Maysek,
Vice President, Business Development
"Driving Measurable Process Improvements with RFID Cold Chain Visibility"
- Protecting the integrity of perishables increases the complexity of supply chain management. This session will examine some existing cold chain management practices, including examining a Class 4 active RFID monitoring system, then give some insight into what is possible with the evolution of Class 3 tags. Areas to be reviewed will include: technology, applications, architecture, and the business value of data analysis.
Vue Technology, USA Robert Locke, President
10:30-10:55 "Quantified paybacks from item level tagging - results from live pilots"
- The Return on Investment of item level tagging
11:00 Exhibition and
Printed RFID / Chipless RFID
Over 50 companies are developing thin film transistor circuits, enabling fully printed RFID tags (replacing the silicon chip). Hear the latest progress here, including other chipless solutions such as Surface Acoustic Wave (SAW) tags.
University of California, Berkeley,
USA USA Vivek Subramanian
11:30-11:55 "Printed RFID tags: Performance needs and technology trends"
- Review of characteristics of state of the art printed transistors, including performance and SPICE modeling
- Topology issues in printed RFID, including reader-tag interactions, stability, and performance requirements
- Design tradeoffs in printed RFID tags
Prasanna Kulkarni, Senior Staff Engineer
12:00-12:25 "Building an Item Level RFID Roadmap"
- The ubiquity of RFID at the item level is dependent on the development of a strong supply chain aligned with strategic goals identified along an item level RFID Roadmap
- Developing an item level RFID roadmap
PolyIC, Germany Dr Wolfgang
Mildner, Managing Director
12:30-12:55 "Printed RFID for high volume applications"
- What is printed RFID and what is the difference to standard RFID
- Roadmap of printed RFID
- First products of printed RFID
- Printed RFID for brand protection, marketing and logistics
13:00 Lunch and
VubiQ, USA Adam Button, CEO
14:15-14:40 "Active tag ranges at passive tag prices"
- Millimeter wave radar technology
- Completely passive tags – no chip required
- Read ranges in the hundreds of feet
- Real time location and tracking
Somark Innovations, USA
“Fake Fingerprints…Biocompatible Chipless RFID Ink
- A novel synthetic biometric…chipless, liquid, edible
- Target Markets: cattle, lab mice, dogs, & humans
- Unique advantages
- Somark vs. conventional RFID
Thor Thorvaldsson, Managing Director
15:15-15:40 “RFID based on Surface Acoustic Wave (SAW) Devices”
- Operational principle of SAW RFID
- Basic device properties and specifications
- Benefits of SAW RFID
- Application areas
Aveso Printed Electronic
Displays, USA Emily Selene De Rotstein,
15:45-16:10 “Printed Displays and RFID”
GSI Technologies, USA Donald Alexander, Business Manager, Integrated Solutions
16:15-16:40 “Functional Printing – Applications and Requirements to Participate”
16:45 Conference Ends
Active RFID and Real Time Locating Systems
||FULL ONE DAY DEDICATED TRACK
Active RFID is becoming a larger part of the RFID market by value. Often it does new things that could not be done easily before. A wide range of solutions exist, from systems providing real time location of tags to a few inches accuracy working over Ultra Wide Band to systems using existing Wi-Fi infrastructure. Other forms of active RFID include labels which incorporate a laminar battery with sensors. We cover all these options in this session.
IDTechEx, UK Dan Lawrence, VP Business Development
08:45-09:00 "Opening Address"
Mark IV, Canada Martin Capper, President
09:00-09:25 "E-ZPass - a successful RFID deployment enters its teens!"
- The vision, technology and deployment
- The ROI and future
Wavetrend, UK Saleem Miyan, VP Global Sales, Marketing & Professional Service
09:30-09:55 "The business case for Active RFID"
- The benefits of active RFID technology
- Payback and Return on Investment (ROI) from active RFID implementations
Wherenet, USA Gary Latham, Director of Industry Solutions
10:00-10:25 "How Automotive OEMs are using active RFID to support lean manufacturing and expedite production"
- A step by step implementation of Active RFID - what you need to know
Fraunhofer Gesellschaft, Germany Alexander Pflaum, Head of Department for IT and SCM
10:30-10:55 "Theft prevention system based on networked active tags (sensor networks)"
- Description of user requirements from the application point of view
- Problems with passive RFID and advantages of active networked tags (sensor networks)
- Discussion of major design issues for network based solutions
- Matching technical requirements with existing sensor networks products
- Description of an innovative problem solution
11:00 Exhibition and
AeroScout, USA Gabi Daniely, VP Marketing
11:30–11:55 "The Benefits of Wi-Fi-Based Asset Tracking Solutions for Healthcare, Manufacturing and Other Industries"
- Case Studies of RTLS for specific industry scenarios
- Definitive ROI from Wi-Fi-Based location solutions
Adozu, USA Robert Poor
12:00-12:25 "AwareSpace from Adozu: Linking the Real World to the Enterprise"
- In order to make good business decisions, enterprises need good information about their physical assets
- Passive RFID systems only give a brief glimpse of physical assets as they pass by a reader or chokepoint
- AwareSpace from Adozu gives the enterprise customer full-time visibility into the identity, location and state of physical assets
12:30 Lunch and
Infratab, USA Terry Myers, CEO
14:15-14:40 “Managing the Condition of Perishables in the Cold Chain”
- EPC Gen2 tags, readers and software focus on answering 2 questions: “Is this fresh?” and “How fresh?”
- The Cold Chain: An Active Solution with a Semi-Passive tag?
- Unique way of monitoring temperature abuse enables real-time monitoring of the condition of a perishable—from either “pack to sale” or on a specific segment of the cold chain, such as transport
- The end result: a framework for budgeting and managing temperature abuse—for users with little or no RFID infrastructure as well as users with EPCglobal network solutions.
Thin Battery Technologies, USA Leonard Allison, VP Business Development
14:45-15:10 "Flexible, low cost and environmental printed batteries"
- Construction, performance and integration
Larry Tindell, Director of Sales, North
Battery-Assisted Passive (BAP) Technology: Past, Present, Future"
- A brief history of BAP
- BAP for tracking high level assets in challenging
- BAP for sensor applications
Ubisense, UK Robert Kowalik, Senior VP Sales,
15:45-16:10 "How Ultra Wide Band (UWB) is changing the game in logistics and manufacturing"
- What is UWB RFID?
- Real time locating with Active RFID: Success and ROI in Logistics
Visible Assets, USA John Stevens, CEO
16:15-16:40 "RuBee™ in the Real World: A case study of vertical integration in a high security application"
16:45 Conference Ends
How to Manufacture RFID
Covering the full value chain from materials to manufacturing equipment.
Label and Narrow Web Magazine (L&NW) Mr Jack Kenny - Chairman
08:45-09:00 "Opening Address"
Parelec, USA Geva Barash, CEO
09:00-09:25 "Printing RFID antennas - what you need to know to get the lowest cost and highest yield"
- Printing RFID antennas for HF and UHF on PET, paper and on to the packaging
Muehlbauer, Germany Mr Gerald Steinwasser,
09:30-09:55 "Producing and testing RFID smart labels: technology choices, costs, yield and other issues"
- High speed RFID production methods analyzed
- Future potential of new assembly technologies
Emerson & Cuming, USA
10:00-10:25 "Printing RFID antenna with conductive inks"
- Advantages of water based inks for high speed printing applications vs. solvent and UV platforms for label converters
- Application of inks for high speed processes
- Positive results from initial trials and completed transponder testing
- Successful history for Acheson as a major suppler for high speed inks into the printed electronics market
DELO, Germany Florian Hierl, Business Development Manager
10:30-10:55 "Snap cure adhesives for the inlay manufacturing in smart label"
- Principle of flip-chip bonding with ACP / NCP adhesives
- Strap attach with ICP-adhesives
- Outstanding performance in harsh environments
- Highest productivity through state of the art adhesives
11:00 Exhibition and
Meco, The Netherlands
Jeroen van Nunen,
11:30-11:55 "RFID antenna production – today and tomorrow"
- Does scale up of antenna production show similarities with the semiconductor leadframe production path towards industry maturity?
- Additive copper process: the next step toward low cost production?
- Antenna design guidelines for additive copper
Bielomatik, USA Max Golter, VP Sales
12:00-12:25 "RFID: Technology for a Smart Future"
12:30 Lunch and
Middleware, Systems Integration
ADASA, USA Clarke McAllister, CEO
14:15-14:40 "Avoiding the Pitfalls of RFID Tagging"
- Business process integration and best practices for tag handling
- Avoiding tag failures
- Mobile RFID application case studies
DAG System, France Nicolas Jaubert, Business Development Manager
14:45-15:10 "Passive RFID combined with GPS/GPRS traceability"
- Real time RFID traceability (even works in water and/or metal environment) combined with global positioning
Tagsense, USA Richard Fletcher, CEO
15:15-15:40 "Emerging Trends for Embedded RFID and UHF Item-Level Tagging"
- Options for low-cost readers
- Integrated antennas for smart shelves and retail
- Easy networking for large numbers of readers
MIT Auto-ID Lab, USA John Williams, Prof Information Engineering
15:45-16:10 "Auto-ID Labs Open Source Software and the EPC Global Network for RFID"
- The Auto-ID Lab is architecting the “Internet of Things”
- The EPCIS standard for exchanging RFID information across the global network will be discussed
- An update on the Auto-ID Labs Open Source Software effort will be presented as well as latest research findings
16:45 Conference Ends