Feb 20-23 Boston.MA.USA.Marriot Copley

The big picture: RFID Profitability; Case Studies & Opportunities  ONLY ONE WEEK TO GO: REGISTER NOW!



Day One: Applications and User Experiences


Retail, Consumer Goods, and Item Level RFID


IDTechEx, Coca-Cola, Unilever, Ahold


Manufacturing, Logistics


BP, Lockheed Martin, Michelin

  Track 1 Track 2 Track 3
14:15 Postal Healthcare, Pharmaceutical Around the World
Lyngsoe Systems AIDA Centre
Purdue Pharma,
George Schmitt,
 McKesson, Infineon
Sparkice China;
NISA Korea;
Marubeni Japan;
III Taiwan;
Insis Argentina;
Sunshine Technologies Australia;
16:40 Contactless Card, Passport, Cell Phone
  Card Technology,
17:05 Military, Security Aviation


McCarran Airport
Shipcom Wireless

Day One ends


Day Two: Technologies

  Track 1 Track 2 Track 3
08:45 Passive RFID tags and readers Active RFID and RTLS How to
manufacture RFID
  IDTechEx, Impinj, Tagsys, Motorola,
Vue Technology
Mark IV,
Wavetrend, Wherenet, Fraunhofer,
Visible Assets
Muehlbauer, Emerson & Cuming, DELO,
11:30 Printed RFID, Chipless RFID
  UC Berkeley, Motorola,
GSI Technologies
14:15 Middleware,
system integration
DAG Systems, TagSense,
MIT Auto-ID Labs
16:45 Exhibition and networking session

Application Sectors (Day 1 Feb 21)


Retail, Consumer Goods and Item Level RFID

Despite technical challenges, retailers are globally adopting RFID but where is the Return On Investment? What are the benefits of pallet and case tagging to retailers and why do they want to be first and how? Hear from some of the world's premier companies and learn what is being done beyond pallet and case tagging.

Beyond pallets and cases, the item level tagging of DVDs, books, CDs, clothing, drugs and many other things is taking off much faster than people realize, becoming the biggest RFID market by tag volume in 2008. Ironically, those implementing RFID at item level in retail now are experiencing a rapid Return On Investment, faster than many of those tagging pallets and cases. Item level tagging has different technology needs – from smart shelves to Near Field UHF tags. This session also covers the business cases by market type and full technology analysis.


IDTechEx, UK Dr Peter Harrop, Chairman

08:30-08:45 "Opening Address"

The Coca-Cola Company, USA Dr Michael Okoroafor, Technology Director

08:45-09:10 "RFID at the Coca-Cola Company"

Unilever, USA Zachary Thom, RFID Analyst

09:15-09:40 "RFID and Unilever: Our progress so far and future outlook"

  • Unilever background in RFID
  • Project philosophy
  • Retail activities to date globally
  • Where we find value
  • Working with retailers to achieve value

Ahold, USA Leslie Hand, RFID Director
09:45-10:10 "RFID at Ahold"

10:15 Exhibition and Networking Break


Manufacturing / Logistics

RFID is already being used to automate processes and provide better visibility through manufacturing and logistics processes. Hear exclusively the results from new global projects and trials.

BP, USA Curt Smith, Director of Applications - Chief Technology Office

11:15-11:35 "RFID at BP"

  • What we have learnt about RFID.
  • Results from multiple projects including:
  • Wal*Mart RFID labeling (Gen 2 passive tags)
  • LPG Cylinder Tracking (HF passive tags)
  • Retail Asset Auditing (HF passive tags with 2k memory)
  • People Locating (UWB Active Tags)
  • The future of RFID at BP

Lockheed Martin, USA Denton Clark, AIT Manager

12:05-12:25 "RFID at Lockheed Martin"

  • Application in RFID in manufacturing environment
  • The role of AIDC technologies in the value chain

Michelin, USA Patrick King, Global Electronics Strategies 

12:30-12:50 "RFID Industrialization and Application Highlights"

  • Tire RFID is the first example of commercial item level tagging
  • Item level tagging represents challenges as well as opportunities
  • Industry standards are key

12:55 Lunch and Networking Break



Post is the second biggest potential application of item level RFID after retail. It could rise to one billion items yearly. Learn about the big orders being placed and work being done around the world.

United States Postal Service (USPS), USA Mr John Dunlop, Manager, Package & Material Handling Device Engineering

14:15-14:35 "RFID at the World's largest Postal Company"

  • How RFID can help us
  • Our RFID experiences so far

DHL, USA Jim Kerr, Senior Account Executive

14:40-15:00 "RFID and DHL"

  • What we have learnt and what we are doing

Lyngsoe Systems, Denmark Bo Helmer Larsen, VP, Postal Solutions  

15:05-15:25 "The World's largest RFID network"

  • Process optimization, increased quality of service and complete logistic assets visibility with RFID
    in postal/parcel operations
  • How postal and parcel operators all over the world use RFID technology to optimize their collections, transportation, sorting and distribution processes.
  • A world-wide RFID network traces mail and other products for objective end to end documentation of service performance and performance improvements. Postal operators also use the RFID network to provide complete visibility of mail, roll cages and vehicles adding automatic real time functions such as consignment and load control to make sure that mail is put in the right roll cage and that the roll cage is put on the right transport.

AIDA Centre - RFID Solutions, Spain Joan Pons, Project Consultant

15:30-15:50 "Europe's Largest EPC UHF Roll-Out at Spanish Post "

  • Implementing over 332 readers and 2,000 reader antennas at Correos, the Spanish National Post Office
  • Costs and ROI (business case)

15:55 Exhibition and Networking Break

IBM, USA Christer Johnson

16:40-17:00 "RFID in Postal Sector"


Military / Security

The US DoD has one of the largest supply chains in the world. It is also using RFID at many different levels – from passive to active tagging. Other initiatives use RFID to secure civilian cargo logistics and immigration. This session covers the applications, case study experiences and future opportunities for RFID in this sector.


Rolls-Royce, UK Lee Doherty, Head of Supply Chain - Services

17:05-17:25 "RFID at Rolls-Royce"

  • Requirements for the defence industry: Imperatives, mandates and policies, wider requirements
  • Operational benefits that RFID can offer: Network enabled warfare, planning, end-to-end visibility, reverse logistics
  • Rolls-Royce RFID pilots and deployments
  • Final thoughts

Boeing Integrated Defense Systems, USA Steve Georgevitch, Total Asset Visibility Program Manager

17:30-17:50 "RFID and Supply Chain Effectiveness"

  • RFID is one of the key enablers for providing visibility in the supply chain
  • Disciplined Systems Engineering is essential deployment of this technology
  • Effectively executing RFID applications requires first addressing the problem you’re trying to solve
  • RFID has many flavors that all taste good to the technologist, but what does the end user really need?


US Department of Defense (DoD), USA Steve Moody, US Army Solider Systems Center

17:55-18:15 "Asset Visibility and Beyond"

  • Sensor enabled RFID tags for use in supply chain security and shelf life management applications
  • Expanded functionality of RFID through the integration of sensors
  • Tamper detection at the pallet and container level, ongoing research and recent technology demonstration

18:20 Day One Ends


Healthcare / Pharmaceutical

30 billion RFID tags will be needed each year to track drugs and prove they are not counterfeit. Increasingly, through legislation (e.g. from the FDA) and the need to reduce counterfeits and gray markets, pharmaceutical companies are piloting and committing to using RFID. Massive opportunities also exist for RFID in healthcare. Hear the challenges and potential for RFID in this market.

Purdue Pharma, USA Harry Ramsey, Senior Package Development Engineer

George Schmitt & Co., USA Peter Moore, Director - Quality Assurance

14:15-14:55 "A Successful Item Level Tracking Pharmaceutical Project Utilizing UHF Technology"

  • How Purdue Pharma successfully approached the utilization of UHF RFID technology into the supply chain at the item and case level
  • Purdue Pharma’s Item Level tagging project from its early conception, the pilot stages, and the migration from Class 0 to GEN2 technology.
  • Purdue’s experiences as well as those of it’s label converting partner (George Schmitt & Co.)
  • This joint presentation will explore the challenges, successes, learnings, and experiences of the first major item level pharma tagging project that was undertaken in the marketplace.

McKesson, USA Ben Sperling, Director, RFID Programs

15:00-15:20 "RFID at McKesson"

Infineon, USA Joerg Borchert, VP Chip cards

15:25-15:45 "RFID/Smart Labels for Pharma"

  • The security challenge
  • The performance challenge
  • The answer

15:50 Exhibition and Networking Break


Contactless Cards / Passports / Cell Phones

RFID for contactless payments is of increasing interest to banks and stores for low cost impulse purchases. In addition, cellular phone companies are now combining the technology with their phones for payments and communications, enabling new markets. In 2007 contactless cards will be the largest RFID market by value.

Card Technology, USA Don Davis, Editor  

16:40-16:45 "RFID cards: the biggest RFID market by value and growing!"

Motorola, Germany Andreas Schaller, Corporate R&D

16:45-17:05 "Motorola's NFC activities in Europe"

  • NFC in the world of Short Range RF Communication
  • NFC enabling Seamless Mobility Services
    - NFC for mobile payment services

    - NFC enabling new retail services
    - NFC for product authentication: A business case for mobile operators?

  • Merging the physical and the real world: NFC and Printed RFID's



Whether it is RFID for road tolling or tagging airline baggage, RFID is increasingly being deployed in open, global transportation systems. Learn from early adopters about what they have done, the results they have had and what they need.

US Department of Homeland Security, Transportation Security Administration
Anthony (Buzz) Cerino, Communications Technology Lead, Advisor

Session Chairman

IATA, USA Andrew Price, Project Manager, RFID

17:10-17:30 "The Business Cases for Baggage and Inflight RFID"

  • IATA has developed business cases for several airlines
  • Here we present the detailed baggage business case and a high level in-flight business case
  • We also discuss the barriers to implementation in these areas

McCarran Airport, Las Vegas, USA David Bourgon, Manager, Airport IT Services 

17:35-17:55 "RFID Technology at McCarran Airport"

  • Learn about how McCarran has used RFID to track 100% of all baggage through the screening process
  • See why RFID was the only viable solution to McCarran's baggage systems
  • Learn how McCarran uses RFID to enhance customer service
  • Hear lessons learned from the implementation of the largest RFID system in aviation

Shipcom Wireless, USA John Shoemaker, President 

18:00-18:20 "Flying High with RFID in Aviation"

  • Achieving success in leveraging new technology, including RFID

    • What are the critical components to a successful RFID implementation for aviation? To include baggage, passengers and cargo
  • The business case supports RFID applications
    • With IATA doing lots of research and justification now done proving the case for RFID, what does this mean for any one airport or airline?
  • The challenge is the solution, not the hardware
    • As we all know, solving problems will not be done by studying the hardware. Solving problems is all about architecting a solution that drives high value for the organization
  • Solutions are Enterprise wide for Aviation
    • Any answer must be scalable and extensible to support multiple applications using multiple data capture devices and connecting them to multiple aviation IT Systems.

18:25 Day One Ends


RFID from Around the World

This is the only event to update you on RFID progress from countries all over the world. What are the big RFID orders in China, Japan and Korea? What is happening in India and South America? What are the differences between progress in North America and Europe? What is the state of play in Middle East and Africa? RFID Smart Labels USA features speakers from around the world covering progress and exclusive insight from their territory.

Sparkice, China Edward Zeng, CEO
14:15-14:35 "RFID in China"

  • The biggest RFID order in the world
  • Tagging 120 million cattle and tens of millions of RFID tickets - where the RFID spend is
  • The China RFID company hot list
  • Future prospects of RFID in China

National Information Society Agency, Korea Chang-Hun Lee, Senior Researcher, RFID/USN Team, IT Strategy Division

14:40-15:00 "Korea RFID projects in public sectors"

  • RFID/USN (Ubiquitous Sensor Networks) strategy
  • RFID/USN pilot and full-scale project in 2006
  • Future plans

Marubeni, Japan Shinsuke Suyama, Manager, Sales & Marketing Division

15:05-15:25 "RFID in Japan"

  • Status of the RFID Market in Japan
  • RFID implemented business cases – Yodobashi (first Japanese retail mandate), Tokyo shirts and more

Institute for Information Industry, Taiwan Dr Jimmy Li, Deputy Director, Initiative Office for Government RFID Applications, MOEA (Ministry of Economic Affairs) and Senior Advisor, IDEAS, Institute for Information Industry

15:30-15:50 "RFID in Taiwan"

  • RFID industry in Taiwan
  • Public sector applications
  • Future plan

15:55 Exhibition and Networking Break

Insis, Argentina Ernesto Castagnet

16:40-17:00 "RFID in South America"

Sunshine Technologies, Australia Scott Austin

17:05-17:25 "RFID in Australia"

  • RFID – the overwhelming business case!
  • Chain of Custody, authentication for Inventory and Asset Management
  • Real Life Examples from Down Under

IDTechEx, UK Raghu Das, CEO

17:30-17:50 "RFID progress in America and Europe"

  • Ten year forecasts
  • Number of tags sold to date and into which markets
  • Movement in the value chain and opportunities
  • America vs Europe vs ROW

18:20 Day One Ends

Technologies (Day 2: Feb 22)


Passive RFID Tags, Readers

These sessions covers state of the art technology developments – from near field UHF tags for item level tagging to long range HF tags. We consider market data such as volumes of tags, costs and manufacture output – now and in the future, and who is winning. Learn how to implement RFID, use the data to make business decisions and how to avoid common pitfalls.

IDTechEx, UK Dr Peter Harrop, Chairman

08:45-09:00 "Opening Address"

Impinj, USA Dimitri Desmons, VP of RFID Marketing
09:00-09:25 "Addressing the Worldwide Market Opportunity for RFID"

  • Importance of worldwide standards
  • How and why UHF RFID can exceed the performance of HF in item level applications
  • How a single case-pallet-item infrastructure can dramatically reduce implementation costs
  • What proven RFID technology means for key global markets such as general retail, pharmaceutical, apparel, library applications and airline baggage handling.

Tagsys, USA Alastair McArthur, CTO

09:30-09:55 "Item level RFID tagging today - the biggest implementations so far"

  • Penetration into libraries, healthcare, laundry and manufacturing
  • Choosing the right technology

Motorola Enterprise Mobility Division (formerly Symbol Technologies), USA Tom Racette, Director, RFID Business Development,
Sensitech, Peter Maysek, Vice President, Business Development
"Driving Measurable Process Improvements with RFID Cold Chain Visibility"

  • Protecting the integrity of perishables increases the complexity of supply chain management. This session will examine some existing cold chain management practices, including examining a Class 4 active RFID monitoring system, then give some insight into what is possible with the evolution of Class 3 tags. Areas to be reviewed will include: technology, applications, architecture, and the business value of data analysis.

Vue Technology, USA Robert Locke, President

10:30-10:55 "Quantified paybacks from item level tagging - results from live pilots"

  • The Return on Investment of item level tagging

11:00 Exhibition and Networking Break


Printed RFID / Chipless RFID

Over 50 companies are developing thin film transistor circuits, enabling fully printed RFID tags (replacing the silicon chip). Hear the latest progress here, including other chipless solutions such as Surface Acoustic Wave (SAW) tags.

University of California, Berkeley, USA USA Vivek Subramanian

11:30-11:55 "Printed RFID tags: Performance needs and technology trends"

  • Review of characteristics of state of the art printed transistors, including performance and SPICE modeling
  • Topology issues in printed RFID, including reader-tag interactions, stability, and performance requirements
  • Design tradeoffs in printed RFID tags

Motorola, USA Prasanna Kulkarni, Senior Staff Engineer

12:00-12:25 "Building an Item Level RFID Roadmap"

  • The ubiquity of RFID at the item level is dependent on the development of a strong supply chain aligned with strategic goals identified along an item level RFID Roadmap
  • Developing an item level RFID roadmap

PolyIC, Germany Dr Wolfgang Mildner, Managing Director 

12:30-12:55 "Printed RFID for high volume applications"

  • What is printed RFID and what is the difference to standard RFID
  • Roadmap of printed RFID
  • First products of printed RFID
  • Printed RFID for brand protection, marketing and logistics

13:00 Lunch and Networking Break

VubiQ, USA Adam Button, CEO

14:15-14:40 "Active tag ranges at passive tag prices"

  • Millimeter wave radar technology
  • Completely passive tags – no chip required
  • Read ranges in the hundreds of feet
  • Real time location and tracking

Somark Innovations, USA Mark Pydynowski
14:45-15:10 “Fake Fingerprints…Biocompatible Chipless RFID Ink Tattoo”

  • A novel synthetic biometric…chipless, liquid, edible
  • Target Markets: cattle, lab mice, dogs, & humans
  • Unique advantages
  • Somark vs. conventional RFID

THORONICS, Switzerland Thor Thorvaldsson, Managing Director

15:15-15:40 “RFID based on Surface Acoustic Wave (SAW) Devices”

  • Operational principle of SAW RFID
  • Basic device properties and specifications
  • Benefits of SAW RFID
  • Application areas

Aveso Printed Electronic Displays, USA Emily Selene De Rotstein, VP

15:45-16:10 “Printed Displays and RFID”

GSI Technologies, USA Donald Alexander, Business Manager, Integrated Solutions

16:15-16:40 “Functional Printing – Applications and Requirements to Participate”

16:45 Conference Ends


Active RFID and Real Time Locating Systems

Active RFID is becoming a larger part of the RFID market by value. Often it does new things that could not be done easily before. A wide range of solutions exist, from systems providing real time location of tags to a few inches accuracy working over Ultra Wide Band to systems using existing Wi-Fi infrastructure. Other forms of active RFID include labels which incorporate a laminar battery with sensors. We cover all these options in this session.

IDTechEx, UK Dan Lawrence, VP Business Development

08:45-09:00 "Opening Address"

Mark IV, Canada Martin Capper, President

09:00-09:25 "E-ZPass - a successful RFID deployment enters its teens!"

  • The vision, technology and deployment
  • The ROI and future

Wavetrend, UK Saleem Miyan, VP Global Sales, Marketing & Professional Service

09:30-09:55 "The business case for Active RFID"

  • The benefits of active RFID technology
  • Payback and Return on Investment (ROI) from active RFID implementations

Wherenet, USA Gary Latham, Director of Industry Solutions

10:00-10:25 "How Automotive OEMs are using active RFID to support lean manufacturing and expedite production"

  • A step by step implementation of Active RFID - what you need to know

Fraunhofer Gesellschaft, Germany Alexander Pflaum, Head of Department for IT and SCM

10:30-10:55 "Theft prevention system based on networked active tags (sensor networks)"

  • Description of user requirements from the application point of view
  • Problems with passive RFID and advantages of active networked tags (sensor networks)
  • Discussion of major design issues for network based solutions
  • Matching technical requirements with existing sensor networks products
  • Description of an innovative problem solution

11:00 Exhibition and Networking Break

AeroScout, USA Gabi Daniely, VP Marketing

11:30–11:55 "The Benefits of Wi-Fi-Based Asset Tracking Solutions for Healthcare, Manufacturing and Other Industries"

  • Case Studies of RTLS for specific industry scenarios
  • Definitive ROI from Wi-Fi-Based location solutions

Adozu, USA Robert Poor

12:00-12:25 "AwareSpace from Adozu: Linking the Real World to the Enterprise"

  • In order to make good business decisions, enterprises need good information about their physical assets
  • Passive RFID systems only give a brief glimpse of physical assets as they pass by a reader or chokepoint
  • AwareSpace from Adozu gives the enterprise customer full-time visibility into the identity, location and state of physical assets

12:30 Lunch and Networking Break

Infratab, USA Terry Myers, CEO

14:15-14:40 “Managing the Condition of Perishables in the Cold Chain”

  • EPC Gen2 tags, readers and software focus on answering 2 questions: “Is this fresh?” and “How fresh?”
  • The Cold Chain: An Active Solution with a Semi-Passive tag?
  • Unique way of monitoring temperature abuse enables real-time monitoring of the condition of a perishable—from either “pack to sale” or on a specific segment of the cold chain, such as transport
  • The end result: a framework for budgeting and managing temperature abuse—for users with little or no RFID infrastructure as well as users with EPCglobal network solutions.

Thin Battery Technologies, USA Leonard Allison, VP Business Development

14:45-15:10 "Flexible, low cost and environmental printed batteries"

  • Construction, performance and integration

PowerID, Israel Larry Tindell, Director of Sales, North America

15:15-15:40 "PowerID Battery-Assisted Passive (BAP) Technology: Past, Present, Future"

  • A brief history of BAP
  • BAP for tracking high level assets in challenging environments
  • BAP for sensor applications

Ubisense, UK Robert Kowalik, Senior VP Sales, America

15:45-16:10 "How Ultra Wide Band (UWB) is changing the game in logistics and manufacturing"

  • What is UWB RFID?
  • Real time locating with Active RFID: Success and ROI in Logistics

Visible Assets, USA John Stevens, CEO

16:15-16:40 "RuBee™ in the Real World: A case study of vertical integration in a high security application"

16:45 Conference Ends


How to Manufacture RFID

Covering the full value chain from materials to manufacturing equipment.

Label and Narrow Web Magazine (L&NW) Mr Jack Kenny - Chairman
08:45-09:00 "Opening Address"

Parelec, USA Geva Barash, CEO

09:00-09:25 "Printing RFID antennas - what you need to know to get the lowest cost and highest yield"

  • Printing RFID antennas for HF and UHF on PET, paper and on to the packaging

Muehlbauer, Germany Mr Gerald Steinwasser, General Manager

09:30-09:55 "Producing and testing RFID smart labels: technology choices, costs, yield and other issues"

  • High speed RFID production methods analyzed
  • Future potential of new assembly technologies

Emerson & Cuming, USA Jeff Parker

10:00-10:25 "Printing RFID antenna with conductive inks"

  • Advantages of water based inks for high speed printing applications vs. solvent and UV platforms for label converters
  • Application of inks for high speed processes
  • Positive results from initial trials and completed transponder testing
  • Successful history for Acheson as a major suppler for high speed inks into the printed electronics market

DELO, Germany Florian Hierl, Business Development Manager  

10:30-10:55 "Snap cure adhesives for the inlay manufacturing in smart label"

  • Principle of flip-chip bonding with ACP / NCP adhesives
  • Strap attach with ICP-adhesives
  • Outstanding performance in harsh environments
  • Highest productivity through state of the art adhesives

11:00 Exhibition and Networking Break

Meco, The Netherlands Jeroen van Nunen, Product Manager. 

11:30-11:55 "RFID antenna production – today and tomorrow"

  • Does scale up of antenna production show similarities with the semiconductor leadframe production path towards industry maturity?
  • Additive copper process: the next step toward low cost production?
  • Antenna design guidelines for additive copper

Bielomatik, USA Max Golter, VP Sales
12:00-12:25 "RFID: Technology for a Smart Future"

12:30 Lunch and Networking Break


Middleware, Systems Integration

ADASA, USA Clarke McAllister, CEO  

14:15-14:40 "Avoiding the Pitfalls of RFID Tagging"

  • Business process integration  and best practices for tag handling
  • Avoiding tag failures
  • Mobile RFID application case studies

DAG System, France Nicolas Jaubert, Business Development Manager

14:45-15:10 "Passive RFID combined with GPS/GPRS traceability"

  • Real time RFID traceability (even works in water and/or metal environment) combined with global positioning

Tagsense, USA Richard Fletcher, CEO

15:15-15:40 "Emerging Trends for Embedded RFID and UHF Item-Level Tagging"

  • Options for low-cost readers
  • Integrated antennas for smart shelves and retail
  • Easy networking for large numbers of readers

MIT Auto-ID Lab, USA John Williams, Prof Information Engineering
15:45-16:10 "Auto-ID Labs Open Source Software and the EPC Global Network for RFID"

  • The Auto-ID Lab is architecting the “Internet of Things”
  • The EPCIS standard for exchanging RFID information across the global network will be discussed
  • An update on the Auto-ID Labs Open Source Software effort will be presented as well as latest research findings

16:45 Conference Ends


The sixth RFID USA event by IDTechEx - covering Smart Labels to Real Time Locating Systems! Register now and receive access to over 2,500 RFID Case Studies!