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Masterclass 1: 11 October - Registration 08:15 - 08:30

                                               Masterclass  08:30 - 12:30

Venue: Nice Acropolis, Gallieni 3, Level 2

08:30 Masterclass Chairman: Raghu Das, Managing Director, IDTechEx

10:15 - 10:45  Refreshments & Demos

10:45 Dr Robb Clarke, Professor, School of Packaging, Michigan State University

11:45 Juergen Mueller, University of Kassel & Matthias Handy, University of Rostock

  • Chip and chipless tag technology evaluations and their applications
  • Market forecasts and trends
  • Examples of RFID being used, how many have been sold and
    into which markets
  • New applications and advice on entry to market
  • EPC: building blocks, challenges, product design and opportunities
  • Ubiquitous ID


- See actual RFID demonstrations and use systems yourself

- View a global selection of RFID tag samples

- RFID tag samples for you to keep


Lunch: 12:30 - 13:00


Smart Packaging: Smart Labels Beyond EAS and RFID

Masterclass 2: 11 October - Registration 13:00 - 13:15

                                               Masterclass  13:30 - 17:30

Venue: Nice Acropolis, Gallieni 3, Level 2

13:15 Masterclass Chairman: Dr Peter Harrop, Chairman, IDTechEx

15:15 - 15:30 Refreshments

15:30 Raghu Das, Managing Director, IDTechEx

  • Mechanical, chemical, electrical and electronic smarts
  • Organic and printed electronics technologies and their impact
  • Non-electronic & electronic laminates for brand enhancement & diagnostics
  • The exploding market for smart medicine and food condition monitoring
  • Opportunities for packaging - combining electronics with packaging
  • Packaging becoming part of the product/combining technologies


- View a global selection of smart packaging samples

- Includes 3 months subscription to Smart Packaging Journal

17:30 Masterclass ends


Implementing RFID: ROI challenges and paybacks

(Please Note: This is run in parallel to the easyEPC Masterclass, please attend either Masterclass 3 or easyEPC)

Masterclass 3: 14 October - Registration 07:45 - 08:15

                                               Masterclass  08:30 - 15:00

Venue: IBM RFID Test Center, Nice

07:45 Bus departs from the Acropolis (Registration will take place on the bus).

Masterclass Chairman: Raghu Das, Managing Director, IDTechEx

08:30 Tom Coyle, Manager, Icon Nicholson

11:00 - 11:15 Refreshements

11:15 Jim Hyslop, Vice President of R&D, Tibbett & Britten

12:15 Michel Leduc, Contactless Solutions Director, ASK

13:00 - 13:30 Lunch

13:30 Tour

15:00 Tour ends.  Bus departs from the IBM Test Center

  • Determining the paybacks of RFID and how to begin your project
  • Evaluating systems and the return on investment (ROI)
  • How to configure an RFID system for your needs
  • Step by step walk through of actual implementations
  • Learn lessons from experts to save you time and money
  • Please Note: This a half day masterclass, please attend this or the easyEPC which run in parallel sessions.


- See actual RFID demonstrations and use systems yourself

- View a global selection of RFID tag samples

- RFID tag samples for you to keep

Tour Details

IBM LaGaude European RFID Testing & Solution Center

Delegates will visit the IBM La Gaude RFID Testing & Solution Center, which complements existing IBM development centers in Gaithersburg, US and Tokyo, Japan, allows European based companies to test RFID solutions in real customer environments, ensuring they can reap the benefits of the technology quickly and with low risk.

Services offered at the RFID Testing & Solution Center include the identification, evaluation and integration of:

1     end-to-end industry solution prototypes
2     supporting information technology and business processes
3     middleware and applications
4     IBM partner components
5     equipment and environments for a client's applications
6     appropriate environments for multiple data use
7     antenna and tag properties
8     obstacles such as metal, cardboard, temperature, humidity
9     performance with respect to outside noise and various other radio waves
10    system performance and delivery of business benefits.

Delegates will experience an end-to-end RFID solution proof of concept around Supply Chain Management in the Retail industry.


Le Plan du Bois

06610 La Gaude

Tel: +33 (0)4 92 11 4222

Tour to ASK

Monday 11 October - 17:45

Other tours are available, please email Claire Boyer atinfo@ask.fror visit the ASK stand for more details and tour registration. 

Coach to & from the ASK labs will be provided.  The tour will last around 3 hours.

Whilst at Smart Labels Europe, visit ASK's brand new facilities in Sophia- Antipolis.  ASK has developed a unique technology based on a silver printed antenna on paper.  Come and see for yourself the high volume capacity of their integrated production chain.  See a showcase of a UHF demonstration.  Places are limited and invitations are on a first come, first served basis.  Please email Claire Boyer at


Europe's largest conference on RFID and smart packaging: register today register