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Nov 14-15, 2006 - Atlanta, GA, USA
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13 and 16 November


Get answers to your questions in our interactive optional Masterclasses


The three optional expert-led masterclasses are intended for audience participation and discussion. They are effectively interactive consultancy sessions. At each masterclass you will have the chance to handle many samples, see demonstrations, and take away printed copies of presentations. They will ensure you get the most from the conference and leave understanding the issues with answers to your questions.


Handle and view the World's largest collection of RFID and Printed Electronics samples!


Previous Masterclass delegates have reported:


"It's great to actually get real information on where RFID is going INDEPENDENTLY without someone trying to sell their particular product" Jim Chatz, Labelmakers Australia


"Excellent" James Zhang, GE Global Research Center


Introduction to Active RFID

Masterclass 1: Monday 13 November, 09:00-12:30, Ascot Room

Raghu Das, CEO, IDTechEx, UK    
Deon Rabe, Technical Manager, Wavetrend, USA    
Ashish Asthana, VP Marketing & Product Strategy, Intelleflex, USA

This Masterclass will introduce the subject of RFID, particularly concentrating on active RFID. Both the technologies and the applications of RFID will be explained. This leads to where active versions are needed and why. Many samples will be available to handle and all participants will receive a copy of the slides used in the presentations.


Detailed topics that are covered include:

  • The advantages and disadvantages of active vs passive tags
  • Types of active tag fully active, semi-active, semi-passive
  • The trend from mouldings to labels
  • Frequencies, formats and other choices
  • Significance of Ultra Wide Band
  • Active tags with sensing
  • Active tags without a silicon chip
  • Ubiquitous Sensor Networks in Korea and Japan
  • Active tags using Bluetooth, WiFi, GSM, Zigbee and other two way short range radio systems
  • Tags with added features such as GPS and infrared: where and why
  • Specifications
  • Market size for active tags and systems 2006-2016
  • Suppliers and sectors addressed

12:30-13:30 Lunch for all masterclass delegates


Case Studies in Active RFID: Implementation, Economics, & Opportunities

Masterclass 2: Monday 13 November 13:30-17:00, Ascot Room 

Dan Lawrence, VP Business Development, IDTechEx    

Vijay Sarathy, CEO, AssetPulse, USA    

John Rosen, Director of Product Marketing, WhereNet, USA

This Masterclass will describe examples of how active RFID is being deployed worldwide to achieve benefits of cost savings, safety, security, and entertainment. In addition, the economic model for active tags differs significantly from those of passive implementations. The calculated return on investment for these systems usually does not include all of the potential savings possible for a well implemented, or marketed, system. This Masterclass examines the economics of active RFID and many of these issues. Additionally, we will examine areas for future development in both technology and the business case for active RFID. Seating is limited, so register for the Masterclasses early.


Detailed topics that are covered include:


Implementation Examples:

  • Logistics
  • Defense
  • Access & Security
  • Retail
  • Entertainment (Theme Parks and Resorts)

The Economics of active RFID

  • Tag and system costs
  • Potential hidden costs and savings for active systems
  • Estimating the value proposition

Future Opportunities for Active RFID

  • Technological developments
  • New business opportunities
  • The impact of ubiquitous computing and communication

Printed Electronics

Masterclass 3: Thursday 16 November 09:00-12:30, Galleria Room 

Bob Zaccone II, VP & General Manager, Graphic Solutions, USA    

Raghu Das, CEO, IDTechEx

Aimed at those new to the topic or who need to understand the big picture to assess the challenges and opportunities.  This masterclass will arm you with the latest knowledge of the applications and technology developments involving printed electronics.  Learn of the toolkit of technologies that are available and emerging.  The session will cover:

  • Applications of printed electronics - now and near future
  • Lessons to be learnt from early successes and failures
    • The value chain
    • Market forecasts
  • The need for printed electronics
    • Key markets that need printed electronics - reasons why and their technology requirements
    • Creating new markets versus competing with conventional electronics in existing ones
  • Assessment of technologies, companies, strategies and progress so far, including
    • Thin film transistor circuits (organic, inorganic semiconductors, thin film silicon)
    • Displays (OLEDs, electrophoretic, electroluminescent, electrochromic and others)
    • Sensors, batteries, actuators and conductive inks
  • A discussion of printing techniques, their relevancy and challenges
  • Challenges and the roadmap to the full printed electronics toolkit


12:30-13:30 Lunch for all masterclass delegates


The second annual Active RFID Summit covering Active RFID and Active RFID combined with Wifi, Sensors and Zigbee. Attended by over 180 delegates from 9 countries!