Martin received his doctorate at Stockholm University in 2012 in the field of psychophysics. The following years he has worked with human measurement in applied industrial research. Since 2017 he is a client service manager and senior research advisor at Tobii Pro Insight for applied eye tracking research in industrial settings.

Tobii Pro, part of the Tobii Group, is the leading provider of eye tracking research solutions and services designed to deepen the understanding of human behaviour. Through eye tracking insights, business and science professionals are enabled to drive change and further their research. With his consultancy branch, Tobii Pro helps businesses make better business-critical decisions, without costing them the time and expense of developing their own in-house capabilities.