California is moving closer and closer to a 100% sustainable infrastructure future, with the passage of SB 100 last year, which mandated 100% renewable energy generation by 2045 and this year proposing AB 40, which would mandate 100% zero-emission vehicles (ZEV) by 2040. Already, the Air Resources Board mandated ZEV for buses. With over 25M registered vehicles in the Golden state, this means commercial businesses will be expected to meet new electrification demands in energy and transportation. As an expert in smart, grid-connected EV charging infrastructure, Elise Benoit, Enel X, VP of marketing can speak to how the largest commercial property owners can deploy new infrastructure economically and sustainably. As demand for renewable electricity continues to grow and power the world's electric vehicles, smart EV charging is critical to economically and sustainably updating our energy and transportation systems. By utilizing smart, grid-connected charging stations as a flexible energy resource, we can meet the needs of today's EV drivers and provide vital infrastructure needed to meet ambitious sustainability goals across North America.
Speaker Biography (Elise Benoit)
With over 20 years of marketing experience, Elise Benoit has spent her career developing successful B2C and B2B marketing strategies for high-growth technology companies including AutoGrid, ICE Energy, Opower (acquired by Oracle), CivicSolar, Autodesk, Ask Jeeves and others. She has proven her ability to lead marketing teams through rapid growth, while managing product lines, increasing brand awareness, developing creative programs and ultimately improving ROI. With roots in developing lead generation programs for radio networks like CBS, she scaled opportunities to support e-commerce and corporate sales channels. As Vice President of Marketing for Enel X, Elise leads the e-mobility marketing for the North American market. Her expertise in growth marketing, product and go-to-market strategy, brand management and SEO/SEM is helping establish Enel X as a market leader. Elise has an MBA from ESCP Europe, a leading European business school as well as a Masters Communication and Media Studies from the Sorbonne University in Paris, France. She is bilingual in English and French.