BRIDGE: RFID Deployments Across the Supply Chain from Factory to Shelf (RFID Europe 2010)

Dr. Alex C. Y. Wong is the CEO and Co-Founder of Redbite Solutions. Alex has been involved in evaluating the impact of RFID on supply chains since he joined the Cambridge Auto-ID Center in 2001 and has over that period provided RFID training and consulting services to numerous global organisations. He was an Associate Director of Cambridge Auto-ID Lab and the Cambridge leader of the EU BRIDGE project which involved thirty organisations within Europe, Switzerland and China.

Wolfgang is actively engaged in the logistic operations of Sony Supply Chain Solutions Europe, initiating a wide range of activities spanning from packaging design to the creation of distribution centres. With business improvement as the top agenda, Wolfgang initiated Sony's EPC/RFID programme in Europe back in 2004 which led to the first RFID-enabled warehouse operation for Sony in 2007. During his latest involvement in the BRIDGE project, Wolfgang has installed RFID pilots across the entire End-to-End consumer electronic supply chain, from factory to after sales service - pushing the boundaries of existing RFID deployments in Europe.

RedBite Solutions Ltd is UK based fast growing technology company that provides easy to deploy and integrate RFID software and solutions to both end users and channel partners globally. Its origins lie in the University of Cambridge Auto-ID Lab from where its founding members originally architected the EPC Network.

Sony consists of the following segments: Mobile Communications (Xperia mobile phones and tablets), Game & Network Services (PlayStation game consoles, software, network business), Imaging Products & Solutions (Cyber-shot digital cameras, Professional Solutions) Home Entertainment & Sound (Bravia TVs, Audio & Video) , Semiconductors (Image sensors), Components, Pictures, Music, Financial Services, and All Other businesses.