Harnessing e-technologies to change how consumers interact with premium drinks brands (Printed Electronics Asia 2012)

Mr Steven Williams, Pack & Dispense Innovation Manager
United Kingdom
Oct 02, 2012.


Diageo presentation*

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Presentation Summary

  • e- technologies and social media have impacted the way Diageo market our brands, enabling consumers to interact with brands like never before.
  • Likewise, the rate of development of technologies is increasing exponentially opening up further opportunities to promote our brands and driving down costs making technologies previously seen as aspirational, everyday.
  • Our challenge is to overcome the barriers in the supply chain to create solutions that excite consumers and they want to purchase

Speaker Biography (Steven Williams)

I qualified as Mechanical Engineer from Loughborough University in the UK and spent the next 15 years working in the packaging industry in a number of Engineering and Technical roles. In 2005 I joined Diageo at their global innovation centre at Bishop's Stortford, just north of London, UK.
Since then I have led a number of technical projects, working with suppliers across the globe to deliver new and innovative ways to enjoy Diageo's brands, including the Guinness Surger and Smirnoff Mojito Dispense Fount.

Company Profile (Diageo)

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Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer. We produce an outstanding collection of over 200 brands that are enjoyed in more than 180 countries around the world. We are a business built and sustained through innovation, and developing new ideas is crucial to our growth strategy. We're proud to have more than 30,000 pioneering people worldwide growing our business and nurturing our brands, creating new products, new categories and new experiences for consumers.
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