Re imagining our Energy Future by Creating a Lasting Community Impact (Energy Harvesting and Storage Europe 2015)

One of the greatest challenges of the 21st century is the need for smarter, more efficient, cleaner energy. Hear how Shell refurbished a Rio favela football pitch using an innovative renewable energy solution by combining kinetic energy tiles and solar energy to create the world's first football pitch powered by player's steps.

Malena oversees a team responsible for the development of global communication to support the Shell Brand, driving brand communication excellence and integration across Shell and setting standards for and measuring communication effectiveness.

Prior to joining Shell, Malena developed global strategic marketing and communications at Nestlé, working on more than 100 campaigns for billionaire brands such as Kit Kat, Nespresso and the Nestlé Corporate Brand. Originally from Argentina, Malena has a degree in Business Administration and a Masters in Business Economics from Harvard University and lives in Zurich.

Laurence Kemball-Cook is the Founder and CEO of Pavegen, who created the company in 2009 shortly after graduating with first-class honors in Industrial Design and Technology from Loughborough University. The idea for the product was initiated from his bedroom after his industrial placement year, escalating to the present day where Pavegen now has over 100 installations on every continent and employs 40 staff across the world.

Laurence is a frequent attendee at conferences and speaks regularly about technology and entrepreneurship. He has completed 5 TED talks, attended trade missions in China and Italy with British Prime Minister, spoke at SXSW on behalf of British and US governments and attended DMZ 2.0 with Steven Wozniak in South Korea.

Laurence has partnered with high-profile individuals such as Akon, Pelé and Will.I.Am to promote his clean-technology vision for the future and has experienced extensive press coverage including Forbes, Wired, BBC, CNN, The Times, Huffington Post and The Wall Street Journal.

Pavegen is growing and gaining global presence with Laurence at the forefront of the clean-technology revolution, illustrated through the vision of Pavegen.

Royal Dutch Shell plc is incorporated in England and Wales, has its headquarters in The Hague and is listed on the London, Amsterdam and New York stock exchanges. Shell companies have operations in more than 70 countries with businesses including oil and gas exploration and production, production of liquefied natural gas and gas to liquids, manufacturing, marketing and shipping of oil products and chemicals and renewable energy projects.

Pavegen is a pioneering clean-technology company that utilises footsteps for off-grid energy creation, founded in 2009 by CEO Laurence Kemball-Cook. This means that through the simple action of a footstep, Pavegen can contribute towards sustainable energy in the urban environment, where people are a continuous resource.

Through the use of a wireless API, the tiles can collect, monitor and communicate real-time data; displaying a daily footfall count in certain areas or connecting to social media. Bridging the gap between the digital and the physical worlds allows Pavegen to integrate perfectly within the smart city infrastructure.

Over the years we have partnered with key brands such as Shell, Schneider Electric, Diageo, Uniqlo, Nike, Siemens, Westfield, Adidas and at West Ham tube station during the Olympics - to name a few. The success of Pavegen has allowed for over 100 installations in 30 countries.

Our vision is to provide the energy for future smart-cities, connecting and empowering people and communities across the globe, utilising footsteps to contribute to a greater environmental goal.