Wearables Design For The Real World (Wearable Europe 2020)

Rob Butterfield, Managing Director
Maddison Product Design
United Kingdom

Presentation Summary

The term 'Wearable' has become a bit of a buzz word in the technology sector in recent years, but what does it actually mean in real terms? Maddison's talk focusses on the true-to-life challenges faced when designing wearables, and how to navigate the problems that developing a device for highly variable user cases present, including;
Harnessing the pre-existing mental models of end users to ensure true intuitiveness and ease of use; decoupling and minimising interference in the ultra-variable context of the human body; location and distribution of on-board power sources and physical connections.

Speaker Biography (Rob Butterfield)

Having previously held executive management and innovation positions at GE, Fitch and PA Consulting, Rob now heads up Maddison Product Development. Rob has 30 years' experience developing products with a track record of commercializing new technologies. Rob is an award-winning designer and has worked with clients including; Sanofi, J&J, Roche, GE Healthcare, Ethicon, Bausch & Lomb, and Merck.

Company Profile (Maddison Product Design)

Maddison is an award-winning product development agency with 40 years' experience of integrating new technologies into successful designs and bringing them to market.
Maddison is at the vanguard of wearables design, with a track record of creating and implementing commercial wearable solutions for the medical and consumer health sectors. Maddison's reputation is based on its ability to innovate and engineer products that are technically feasible, commercially viable, intuitive to use, and desirable.
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