The Value RFID Brings into Fashion Retail (RFID Europe 2010)

Mr Ralf Kodritsch, Marketing Manager

NXP

Austria

Sep 28, 2010.

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Presentation Summary

How to benefit from RFID in the apparel retail market
One tag serves the whole value chain - from the source of manufacturing to the point-of-sale and the EAS gate
Supporting chip / label features and their use cases

Speaker Biography (Ralf Kodritsch)

Ralf Kodritsch is Marketing Manager for the UHF RFID product portfolio at NXP Semiconductors and in charge of the retail apparel segment. He is an industry expert, with many years of experience, industry connections and insights who leverages his know-how to provide best in class products and services in the area of retail apparel RFID applications.

Company Profile (NXP)

NXP Semiconductors N.V. (Nasdaq: NXPI) provides High Performance Mixed Signal and Standard Product solutions that leverage its leading RF, Analog, Power Management, Interface, Security and Digital Processing expertise. With over 4.5 billion RFID-based chips sold to date, NXP Semiconductors is the world's leader in the design and manufacturing of ICs used in smart labels, tags and the corresponding reader components. The company has been in RFID since 1988 its most comprehensive IC portfolio (HITAG, ICODE, UCODE, reader IC's for LF and HF) covers all relevant RFID frequency bands and meets corresponding ISO/EPC standards.

NXP RFID related page: www.nxp.com/rfid

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