"It is a failure, possibly because of high price and many people thinking it was indeed ugly and cumbersome and not seeing a good user proposition compared with the familiar mobile phone."
IDTechEx also counselled that new infotainment wearable products are very vulnerable to commoditization. Earphones, hearing aids, electronic watches, illuminating, sensing dog collars, animal RFID
and the like already sell in billions out of China at only cents and dollars.
IDTechEx believes that, "the more heroic agenda" of healthcare wearables will give more enduring profits at satisfactory gross sales value. Potential for smart glasses applications is still evident, but the end of Google Glass should serve as a strong message for developers, rather like Nike
exiting primitive fitness bands last year in the face of collapsing sales. Contrary to reports, neither company has abandoned wearable electronics: they have simply gone back to the drawing board.
As for Google, they will brush this off and continue R&D around new hardware markets. The Google X team will now report to Tony Fadell, Chief Executive of Nest Labs
, a small IoT company acquired by Google for a very generous $3.2bn a year ago.
IDTechEx guides your strategic business decisions through its Research and Events services, helping you profit from emerging technologies. We provide independent research, business intelligence and advice to companies across the value chain based on research activities and methodologies which provide data sought by business leaders, strategists and technology scouts to aid their critical business decisions. To discuss your needs please contact us at research@IDTechEx.com
or see www.IDTechEx.com