Global market for haptics technologies forecast to reach US$7.1 billion by 2035.

Haptics 2025-2035: Technologies, Markets, Players

Current and emerging technologies (ERM motors, LRAs, piezoelectric ceramics and polymers, surface haptics, SMAs, electroactive polymers, contactless haptics and thermal haptics), markets, forecasts, and players in haptics


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This report characterizes the haptics market, technologies and players. Highly granular 10-year forecasts in volume and revenue provide breakdowns including 7 key application areas and 6 overall classes of actuator with further subcategories. Historic data from 2013 to 2023 is also included, as well as over 30 company profiles. Detailed overview of technologies from dominant actuators like LRAs (Linear Resonant Actuators) and ERM (Eccentric Rotating Mass) motors to more emerging options including VCMs (voice coil motors) and piezoelectric actuators is included. Evolving opportunities are outlined, with a US$7.1 billion market value forecast by 2035.
 
Haptic feedback can perform as simple a role as providing notifications, but the capabilities of these technologies are much greater, from providing input confirmation and replacing physical buttons to enabling immersive tactile experiences in virtual reality. Most haptic implementations fall under the banner of tactile feedback, which simulates surface texture, but the use of kinesthetic (force) feedback has widened with the deployment of Adaptive Triggers in Sony's gaming controllers since the launch of the PS5. Thermal haptics offers another emerging dimension of tactile experience in the early stages of adoption.
 
Most tactile haptic feedback technologies revolve around the use of vibrational motion, with the activators that generate this being a key area of innovation. The most recent major shift in this area, which has accelerated since 2015, has been the rise of LRAs, which provide a "clickier" and more configurable haptic response than ERM motors they are widely replacing, since they accelerate faster and decouple frequency from amplitude. In 2024, further shifts are underway, with the use of surface haptics in applications including automotive displays growing and more emerging activator technologies including VCMs and piezoelectric haptics growing their market shares.
 
 
IDTechEx's report details the shifting fortunes of these technologies, based on both their technological merits and the underlying application markets that they are employed in. Smartphones have long been the most lucrative market for haptic technologies, representing 47% of the overall market in 2023, with the need for alerts and keyboard feedback meaning that virtually every smartphone contains a haptic activator, but the smartphone market is at saturation.
 
Therefore, an important factor behind the growth in the haptics market is its adoption in new areas, particularly its growing use in vehicle cockpits, where haptics perform roles from safety alerts to replacing physical buttons that control key driving functions. In terms of haptic innovation, the VR accessory market is important due to the development of advanced haptic wearables, even if its overall value is comparatively small. Innovation in activator design and the use of more activators per device to increase the level of feedback or replace more functions are key factors behind the overall trend of increased spending on haptics per relevant device.
 
IDTechEx's forecasting and market overviews, which focus on key application areas including smartphones, automotive, gaming, VR, laptops, and other wearables, are informed by extensive primary interviews, with over 30 company profiles included with this report. IDTechEx has been covering this market since 2015, and its network and overview of this exciting market is extensive. This report is a must for those who need to understand the changing dynamics of this complex marketplace, charting its course over the next decade and beyond.
 
Key aspects
This report provides critical market intelligence about the product sector and each of the 7 haptics application sectors involved. This includes:
 
Technology history, introduction, analysis for almost every haptic technology, with forecasting for most categories. This includes:
  • Electromagnetic haptic actuators - ERMs, LRAs, VCMs and emerging options
  • Piezoelectric actuators
  • Electroactive polymers (EAPs) / soft actuators
  • Shape Memory Alloys (SMAs)
  • Surface haptics, display haptics & variable friction
  • Button haptics
  • Contactless haptics
  • Kinesthetic haptics
  • Thermal haptics
 
Overview of key application sectors, addressing key market challenges and the trends in haptics in different industries, including forecasting. These areas include:
 
  • Smartphones
  • Games consoles and handheld gaming
  • Virtual reality
  • Wrist-worn wearables
  • Other consumer electronics, including laptops and smartphones
  • Automotive
Market forecasts, trend, and analysis:
  • Market revenue by haptics actuator technology and device type
  • Granular revenue forecasts for haptics in different industries
  • Sales volume forecasts of devices containing haptics
  • Summary of the forecast data
 
Abundant examples and profiles of key market players.
Report MetricsDetails
Historic Data2013 - 2023
CAGRThe global market for haptic technologies is forecast to reach USD 7.1B by 2035, representing a CAGR of 4.4% from 2024 to 2035.
Forecast Period2024 - 2035
Forecast UnitsAnnual revenue (USD M), Volume (units, millions)
Regions CoveredWorldwide
Segments CoveredForecasts for: classes of haptics (vibration alerts, other tactile haptics, kinesthetic haptics), haptic application within devices (core device haptics, button haptics, display haptics, kinesthetic haptics, others), end device application (Smartphones, Laptops, notebooks & tablets, Controllers (gaming), Handheld gaming, VR, Wrist-worn wearables, Automotive, Other devices), actuator class (ERM motor, LRA, Other electromagnetic, Piezoelectric, Other tactile, Kinesthetic)
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Table of Contents
1.EXECUTIVE SUMMARY
1.1.Structure of this report
1.2.Types of haptics: features
1.3.Type of haptics: applications and examples
1.4.Technology readiness and adoption
1.5.Types of haptics: technology
1.6.The potential value-adds from haptic feedback
1.7.Haptic actuation technologies: key SWOT for major technologies
1.8.Haptic actuation technologies: key SWOT for other technologies
1.9.Value chain summary
1.10.The incumbent technologies: ERM and LRA
1.11.Displacing the incumbent technologies
1.12.Old markets are faced with challenges, but spend per device is growing
1.13.Haptics revenue over time (historic data & forecast)
1.14.New markets provide the greatest opportunities
1.15.Haptics revenue by device type, forecast (2024-2035) and historic data
1.16.Haptics in vehicle interiors: Examples
1.17.Haptics revenue by type of haptics, forecast (2024-2035) and historic data
1.18.Why is contactless haptics no longer included in forecasting?
1.19.Haptics revenue by device type, forecast (2024-2035) and historic data
1.20.Haptics revenue by actuator technology, forecast (2024-2035) and historic data
1.21.List of company profiles
2.INTRODUCTION TO HAPTICS TECHNOLOGIES
2.1.What are haptic technologies?
2.2.How the sense of touch works
2.3.Types of haptics (1)
2.4.Types of haptics (2)
2.5.Core vs peripheral haptics
2.6.Technology readiness and adoption
3.ELECTROMAGNETIC HAPTIC ACTUATORS: ERMS, LRAS, VCMS AND EMERGING OPTIONS
3.1.Introduction: electromagnetic actuators
3.2.Eccentric Rotating Mass Motors (ERM motors or ERMs)
3.2.1.Introduction: ERM motors
3.2.2.ERM Drivers
3.2.3.Varying response from an ERM motor
3.2.4.SWOT Analysis - ERM Motors
3.3.Linear resonant actuators (LRAs)
3.3.1.LRA Structure
3.3.2.LRA Structure
3.3.3.Apple's Taptic Engine
3.3.4.LRA properties and performance
3.3.5.LRA Drivers
3.3.6.Varying responses in an LRA
3.3.7.SWOT: Linear Resonant Actuators (LRAs)
3.4.Voice coil motors (VCMs) and other custom electromagnetic actuators
3.4.1.Voice coil motor structure
3.4.2.Specialized designs in VCM-type motors
3.4.3.SWOT: Voice coil motors (VCMs)
3.5.Performance enhancement with multiple actuators
3.5.1.Synchronizing actuators for faster response times
3.5.2.General Vibration - LRA synchronization in Sony gaming controllers
3.6.Electromagnetic haptics: Actuator and driver suppliers
3.6.1.Electromagnetic haptic actuator suppliers: Summary
3.6.2.Trends and themes in the actuator market
3.6.3.Differentiation between actuator suppliers
3.6.4.Five Forces (Porter) analysis for electromagnetic actuator suppliers
3.6.5.Electromagnetic haptic driver suppliers: Summary
3.6.6.Themes and trends in the haptics driver market
4.PIEZOELECTRIC ACTUATORS
4.1.Background and definitions
4.2.Piezoelectric haptic actuators
4.3.The piezoelectric effect
4.4.Piezoelectric actuator materials
4.5.Piezoelectric composites are also an option
4.6.Value chain for piezoelectric actuators
4.7.Device integration
4.8.Challenges with integration: Durability
4.9.Driver innovation
4.10.Use cases for piezoelectric haptics
4.11.Coupled sensor-actuator systems with piezoelectrics
4.12.SWOT: Piezoelectric Ceramics
5.ELECTROACTIVE POLYMERS (EAPS)
5.1.Introduction
5.1.1.Types of electroactive polymer (EAP)
5.1.2.Types of electroactive polymer (continued)
5.1.3.Comparing physical properties of EAPs
5.2.Piezoelectric Polymers
5.2.1.Background and Definitions: Piezoelectric constants
5.2.2.Why use a polymer? - Materials Choices
5.2.3.PVDF-based polymer options for haptic actuators
5.2.4.Novasentis / Kemet
5.2.5.Example demonstrator with polymeric haptics
5.2.6.SWOT: Piezoelectric polymers
5.3.Dielectric elastomers (DEAs)
5.3.1.Comparing DEAs with Ceramics and SMAs
5.3.2.Dielectric elastomers as haptic actuators
5.3.3.Artificial Muscle
5.3.4.Datwyler: commercializing dielectric elastomer actuators
5.3.5.CTSystems/Datwyler: manufacturing process and actuator structure
5.3.6.SWOT: Dielectric elastomers
5.4.Conclusions: Soft actuators
5.4.1.Technology benchmarking: Soft actuators
6.SHAPE MEMORY ALLOYS (SMAS)
6.1.Introduction to shape memory alloys
6.2.Deploying SMA as conventional haptic actuators
6.3.SMA haptics: some metrics
6.4.SWOT: SMAs
7.SURFACE HAPTICS, DISPLAY HAPTICS & VARIABLE FRICTION
7.1.Surface haptics & display haptics: Introduction
7.2.Introduction: Surface haptics
7.3.Market forecast: surface haptics in displays
7.4.Bending wave haptic feedback
7.5.Redux ST acquired by Alphabet
7.6.Electrostatic Friction (ESF)
7.7.Tanvas - bankrupt as of 2022
7.8.Ultrasonic Vibration (USV)
7.9.Tactile shear feedback
7.10.Tactical Haptics: custom VR controllers
7.11.Shear forces for variable friction displays
7.12.Technology benchmarking: Surface haptics
7.13.SWOT: Surface haptics
7.14.Conclusions: Surface haptics
8.BUTTON HAPTICS
8.1.Haptics for button replacement
8.2.Button haptics: Examples
8.3.Button haptics in smartphones?
8.4.Market forecast: Button haptics
9.CONTACTLESS/MID-AIR HAPTICS
9.1.Background: Contactless haptics
9.2.Ultrasonic contactless haptics
9.3.Ultraleap: haptics remain in dev kit stage?
9.4.Commercial uses of contactless haptics so far
9.5.Automotive HMIs: the "killer app" for contactless haptics?
9.6.Ultraleap's future is uncertain - and so is the future of contactless haptics
9.7.Metasonics/Metasonnix - no longer involved with haptic technologies?
9.8.Air Vortex
9.9.Technology comparison for contactless haptics
9.10.Sizing the market for contactless haptics
9.11.The future of contactless haptics
10.KINESTHETIC HAPTICS
10.1.Kinesthetic haptics
10.2.Gaming controllers
10.3.Medical
10.4.Example: Ekso Bionics
10.5.Samsung & SAIT
10.6.Data and forecast for kinesthetic haptics
10.7.Power assist exoskeletons
10.8.The relationship between assistive devices and kinesthetic haptics
10.9.Geographical and market trends
11.THERMAL HAPTICS
11.1.Thermal haptics and thermoreceptors
11.2.Thermoelectric cooler (Peltier devices)
11.3.Commercialisation of thermal haptics
11.4.SWOT: thermal haptics
12.TECHNOLOGY LICENSING IN HAPTICS
12.1.Introduction: Technology licensing in haptics
12.2.Introduction: Technology licensing
12.3.Immersion Corporation
12.4.Shrinking patent portfolio and R&D spending
12.5.Litigation underpins profitability
12.6.Major recent settlements
12.7.Revenue by industry sector over time
12.8.Immersion corporation: outlook
12.9.General conclusions and outlook: Haptics licensing
12.10.Value chain summary
13.MARKETS AND FORECASTS
13.1.Methodology and high-level forecasts
13.2.Forecast introduction
13.2.1.Forecast details and assumptions
13.2.2.Haptics revenue by type of haptics, forecast (2024-2035) and historic data
13.2.3.Haptics revenue by device type, forecast (2024-2035) and historic data
13.2.4.Why is contactless haptics no longer included in forecasting?
13.2.5.Haptics revenue by device type, forecast (2024-2035) and historic data
13.2.6.Haptics revenue by actuator technology, forecast (2024-2035) and historic data
13.3.Haptics in smartphones
13.3.1.Introduction: Haptics in smartphones
13.3.2.Smartphone haptics revenue, historic (2013-2023)
13.3.3.Smartphone haptics revenue, forecast (2024-2035)
13.4.Haptics in gaming
13.4.1.Introduction: Haptics in console gaming
13.4.2.Games controllers from the "big 3": actuator summary
13.4.3.True trigger kinesthetic haptics is almost unique to Sony
13.4.4.Trigger force feedback from other players
13.4.5.Haptics in handheld gaming
13.4.6.Valve Steam Deck - Summary
13.4.7.Other gaming devices: remote players, mobile gaming controllers and gaming mice
13.4.8.Razer's acquisition of Interhaptics
13.4.9.Gaming (controllers) haptics revenue, historic (2013-2023)
13.4.10.Gaming (controllers) haptics revenue, forecast (2024-2035)
13.4.11.Handheld gaming haptics revenue, historic (2013-2023)
13.4.12.Handheld gaming haptics revenue, forecast (2024-2035)
13.5.Haptics in VR (Virtual Reality)
13.5.1.VR, AR, MR and XR as experiences
13.5.2.IDTechEx's segmentation of XR devices
13.5.3.Opportunities for haptics in XR
13.5.4.Common forms for XR accessories
13.5.5.A single LRA is now the "default" solution for VR controller haptics
13.5.6.Haptics in controllers: inertial and surface actuation
13.5.7.PlayStation VR2 Sense controllers: trigger force feedback
13.5.8.Meta's TruTouch haptics: button and surface haptics in VR
13.5.9.Camera-based hand tracking has partially displaced VR game controllers
13.5.10.Haptics in headsets
13.5.11.Wearable haptic interfaces in VR
13.5.12.Where can haptic wearables add value to XR?
13.5.13.Haptic gloves for XR: the cutting edge for haptics
13.5.14.Comparing commercial haptic gloves
13.5.15.Haptic glove designs: sizing the gloves
13.5.16.Tracking motion
13.5.17.Meta microfluidic glove: an abandoned project?
13.5.18.Haptic vests are an established product category in 2024
13.5.19.VR haptic wearables as pain delivery devices
13.5.20.bHaptics' haptic wearable ecosystem
13.5.21.Haptic vests and suits from other brands
13.5.22.Manipulandums in VR
13.5.23.FundamentalVR - haptics for training surgeons in VR
13.5.24.VR haptics revenue, historic (2013-2023)
13.5.25.VR haptics revenue, forecast (2024-2035)
13.6.Haptics in wearables
13.6.1.Consumer Electronics: Wearables
13.6.2.Introduction to wrist-worn wearables
13.6.3.Timeline and value evolution of wrist-worn wearables
13.6.4.What is the difference between smartwatches, activity trackers and sports-watches?
13.6.5.Haptics in smartwatches and activity trackers (I) - LRA use-cases
13.6.6.Haptics in smartwatches and activity trackers (II) - a partial transition to LRAs
13.6.7.Sports watches have an unclear transition from ERM motors to LRAs
13.6.8.Haptics in personal audio wearables
13.6.9.Razer and Lofelt: haptic audio technology and acquisition by Meta
13.6.10.Corsair and Taction - custom VCMs as a selling point
13.6.11.Skullcandy: targeting general personal audio
13.6.12.Haptic audio: seat cushions and vests/backpacks/straps
13.6.13.Wearables haptics revenue, historic (2013-2023)
13.6.14.Wearables haptics revenue, forecast (2024-2035)
13.6.15.Sizing the market for haptic personal audio wearables
13.7.Haptics in other consumer electronics
13.7.1.Consumer Electronics: Tablets
13.7.2.Consumer Electronics: Laptops
13.7.3.Home appliance, commercial and other uses
13.8.Haptics in automotive applications
13.8.1.Automotive
13.8.2.Haptics in vehicle interiors: Examples
13.8.3.Haptics in vehicle steering wheels
13.8.4.Example: Mercedes Benz
13.8.5.Example: multiple haptic features in the Telsa Model 3's steering wheel
13.8.6.Haptics in car seats
13.8.7.Example: GM Safety Alert Seat
13.8.8.Haptics in accelerator pedals
13.8.9.Example: Mercedes
13.8.10.Haptics in vehicle center consoles
13.8.11.Example: Audi MMI
13.8.12.Example: Nissan Ariya
13.8.13.VW: haptic buttons are frustrating for consumers, will be abandoned in newer models
13.8.14.Automotive haptics revenue, historic (2013-2023)
13.8.15.Automotive haptics revenue, forecast (2024-2035)
13.9.Forecast summary
13.9.1.Haptics market data by device types
13.9.2.Haptics revenue by device type Historic (2013-2023) & forecast (2024-2035)
13.9.3.Smartphone haptics revenue Historic (2013-2023) & forecast (2024-2035)
13.9.4.Gaming (controllers) haptics revenue Historic (2013-2023) & forecast (2024-2035)
13.9.5.VR haptics revenue Historic (2013-2023) & forecast (2024-2035)
13.9.6.Handheld gaming haptics revenue Historic (2013-2023) & forecast (2024-2035)
13.9.7.Wearables haptics revenue Historic (2013-2023) & forecast (2024-2035)
13.9.8.Automotive haptics revenue Historic (2013-2023) & forecast (2024-2035)
13.9.9.Haptics market data by technology
13.9.10.Haptics revenue by type of haptics Historic (2013-2023) & forecast (2024-2035)
13.9.11.Haptics revenue by actuator technology Historic (2013-2023) & forecast (2024-2035)
13.9.12.Display haptics revenue Historic (2013-2023) & forecast (2024-2035)
13.9.13.Button haptics revenue Historic (2013-2023) & forecast (2024-2035)
13.9.14.Kinesthetic haptics revenue Historic (2013-2023) & forecast (2024-2035)
14.COMPANY PROFILES
14.1.Actronika
14.2.AI Silk
14.3.bHaptics Inc.
14.4.Biospectal
14.5.Boréas Technologies
14.6.BrainCo — Brain EEG Headband and Robotic Prosthetic Hand
14.7.Cambridge Mechatronics
14.8.Continental AG
14.9.CuteCircuit
14.10.dotLumen
14.11.Dätwyler: Electroactive Polymers
14.12.F&P Personal Robotics
14.13.Franka Emika
14.14.General Vibration — Synchronising Multiple Haptic Motors
14.15.Holst Centre: Electroactive Polymers
14.16.Immersion Corporation
14.17.KEMET: Flexible Haptic Actuators
14.18.KEMET: Flexible Haptic Actuators
14.19.LEAP Technology
14.20.Lumineq
14.21.Mateligent GmbH
14.22.Peratech
14.23.Piezotech Arkema
14.24.SenseGlove
14.25.Sensel
14.26.Smart-Ship: Maritime Haptic Levers
14.27.StretchSense
14.28.Tanvas — Haptics to Simulate Surface Texture
14.29.Tanvas — Now Defunct
14.30.TITAN Haptics — Linear Magnetic Ram Haptic Motors
14.31.Ultraleap
14.32.UltraSense Systems: All-in-One AI Haptic Processor
14.33.WeART
 

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Report Statistics

Slides 266
Companies 33
Forecasts to 2035
Published Sep 2024
ISBN 9781835700624
 

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