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Wearable Technology for Animals 2017-2027: Technologies, Markets, Forecasts

ID, tracking, facilitation, safety, security, behavior monitoring, control, medical diagnosis, treatment

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Dr Peter Harrop, Chairman, IDTechEx
Emma Napier, Veterinary Surgeon
Raghu Das, CEO, IDTechEx
Dr Nadia Tsao, Technology Analyst, IDTechEx
Written by a leading PhD analyst specialising in the area for ten years and by a veterinary surgeon, this report considers achievements and potential from many directions including purpose of the device, activity by country, RFID vs non-RFID, the rapid increase in variety of non-RFID devices and what they are. For example, diagnosis and treatment is increasingly seen and we identify which types of animal benefit first, such as horses, and what the market share by purpose will become. Pets, livestock and wild animals are all covered. There is a careful appraisal of the very different needs and potential by type of animal within these categories. The trends in systems are also given and the most promising new products are identified out of 141 profiled with contact and product details compared. We extract lessons for the animal wearable industry from the good and the bad of wearable technology for humans as a market, such as where the novelty peaks and commoditisation will occur and where enduring growth business will be established.
Wearable technology for humans is a hot topic as evidenced by the large sales of our February report on this topic and the dramatic Google Trends under Wearable. People are therefore asking whether wearable technology for animals will also thrive in future and the 300 suppliers and many start-ups now appearing with wearable technology for animals to sell want to understand the big picture and the competition and evolving market. The big actual and potential users from farms to horse studs may also need input.
This report concerns the needs, technology and markets for wearable electronics for animals, from pets to livestock and wild animals. We include the back-up equipment and systems and devices that are ingested to rest in a stomach of an animal. We also include devices implanted under the skin. There are currently about 300 manufacturers of such things in the world, the highest percentage in China, making very basic product at lowest price, followed by the USA then other countries we identify, the latter including the primary innovators. Over the coming decade, manufacturers will rise to 500 as the value market increases more than 2.5 times. Most of these devices and their systems are used in the USA and Europe followed by Australia where RFID tagging of cattle is mandatory. RFID ear tags for cows then non-RFID collars on dogs for many purposes are currently the most popular forms of wearable electronics on animals across the world. In 2027, livestock tagging will still be most popular but it will much more often involve diagnostics. Indeed, medical diagnostic tagging of livestock, pets and endangered species will become commonplace. Medical treatment using electronics and electrics will also be steadily adopted following today's practice on humans with heating, cooling, iontophoretic drug delivery and so on, eventually even in response to the fitted diagnostics. The animals most likely to employ wearable electronics in volume in the next decade are those controlled by humans notably certain livestock, work animals and pets that we identify but conservation of wild species will also increase in number and sophistication.
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Table of Contents
1.1.Global population of animals most likely to employ wearable electronics in volume in the next decade
1.1.Global population of animals most likely to employ wearable electronics in volume in the next decade
1.2.Main purposes of animal wearable and internal electronics. Black: very mature, grey: maturing, red: very early stage.
1.2.Global market for RFID, non-RFID and total wearable electronics, systems and ancillaries for animals $ billion 2016-2027
1.2.Dramatic emergence
1.3.Two types - different characteristics
1.3.Global market for animal RFID tags number billion, ex-factory price $ and total value market $ billion 2016-2027
1.3.Indicative trend of market value by function of wearable animal electronics including ancillaries and systems - 2017 and 2027
1.4.Country distribution of manufacturers of RFID wearable electronics for animals from 62 countries
1.4.Global market for non-RFID worn animal electronics number billion, ex-factory price $ and total value market $ billion 2016-2027
1.4.Forecasts 2016-2027
1.5.Animal electronics: needs, market dynamics, types
1.5.Global market for systems and ancillary equipment for wearable animal electronics excluding the worn item $ billion 2016-2027
1.5.Geographic distribution of manufacturers of non-RFID wearable electronics for animals from 49 countries
1.5.1.Market opportunities and definitions
1.5.2.Main purposes of wearable electronics for animals
1.5.3.Purposes related to RFID and non-RFID explained
1.6.Business dynamics
1.6.Distribution of formats of non-RFID wearable electronics for animals offered by manufacturers
1.6.Global market for RFID wearable electronics worn devices, systems and ancillaries and total $ billion 2016-2027
1.6.1.Analysis of manufacturers
1.6.2.Market maturity and business success
1.6.3.Will the big companies arrive?
1.7.Lessons from wearable electronics for humans
1.7.Global market for non-RFID wearable electronics worn devices, systems and ancillaries and total $ billion 2014-2025
1.7.Distribution of uses for non-RFID wearable electronics for animals offered by manufacturers
1.8.Sigmoid growth of typical new markets in size and where Question Marks, Stars and Cash Cows emerge.
1.8.Indicative trend of market value by function of wearable animal electronics including ancillaries and systems - 2017 and 2027
1.8.News in 2017
1.9.Examples of pet wearables in 2016 / 2017
1.9.Characteristics of RFID vs other forms of wearable electronics for animals. Largest business by value and numbers market in green.
1.9.IDTechEx Boston matrix of wearable and internal electronics for animals showing the sectors where the money is and will be made. IoT = Internet of Things
1.10.Structure of human wearable electronics business
1.10.Examples of technologies used and functions performed by wearable and internal animal electronics.
1.10.Rapid consolidation of pet wearables manufacturers
1.11.The dog harness - a customized suite of technologies that allows a computer to train a dog autonomously
2.1.Challenges and needs
2.1.Spectrum of wants and needs being addressed for wearable and internal electronics for animals.
2.1.Examples of track and trace methods
2.2.Methods of tracking and traceability compared
2.2.Basic components of a traceability system
2.2.Methods of traceability
2.2.1.RFID most widely used
2.2.2.Live animal
2.2.3.Food products
2.2.4.Up and coming technologies to monitor and identify food
2.3.Legislation driving animal, food and farming RFID
2.3.Examples of RFID in use on food and livestock, including at bottom, fork lifts reading g pallets and cases and intermodal containers being located and monitored for illegal entry
2.3.Some US regulations driving RFID on food and drugs
2.3.1.Indirect legal push
2.3.2.Legislation specifically calling for RFID
2.4.Eccentricities - 2016 / 2017
3.1.Introduction: needs and successes
3.1.Relative merits and uses of different animal RFID tags
3.1.Some types and locations of RFID tag on and in animals. The collar tag bottom left is shown controlling the amount of feed and medication, regardless of which stall the animal enters. The RFID tag bottom right measures ear tempera
3.2.Animal RFID: 62 examples of manufacturers and their products, comment and contact details
3.2.Definitions and choices
3.2.1.RFID frequencies
3.2.2.Active vs passive RFID
3.3.RFID technology for animals
3.4.Relevant RFID standards
3.4.1.Benefits of standardization
3.4.2.RFID standards for animal tagging
3.5.Animal RFID: 62 manufacturers profiled
4.1.Two types of application with different characteristics
4.1.Wearable electronics for animals beyond RFID: examples of 62 products from 50 suppliers and one research activity shown in red. Examples of unusual promising, mostly-new products are shown in green.
4.1.Comparison of wearable animal electronics beyond RFID for pets and other uses with relative popularity.
4.2.Adoption on cows
4.3.The Internet of Pigs is set to fly
4.4.More problems to tackle
4.5.Beyond RFID: examples of 62 products from 49 manufacturers
5.1.Farm Animals
5.1.Large Animal: MooMonitor, Silent Herdsman
5.2.Large Animal: HorseAlarm
5.2.1.Racehorses: injury prevention
5.3.Small Animal Technology: FitBark, Voyce, Whistle, Eyenimal, PAWDA
6.1.Examples of livestock tagging countries
6.1.A white sturgeon from the lower Fraser River, British Columbia, Canada
6.1.4.USA - too little too late?
6.1.5.Brazil, Colombia, Mexico
6.2.Thirty five case studies of RFID for livestock in seventeen countries
6.2.1.Australian Sheep Industry and New South Wales DPI, sheep, Australia
6.2.2.Sheep processing plant, sheep, Australia
6.2.3.Santa Rita Experimental Farm cattle, Brazil
6.2.4.Agri-Traçabilité Québec (ATQ), sheep and cattle, Canada
6.2.5.Alberta Agriculture & Tyson Foods, tracking cattle, Canada
6.2.6.Fraser River Sturgeon Conservation Society, Canada
6.2.7.Ken Habermehl, cattle, Canada
6.2.8.Levinoff-Colbex, cattle and meat, Canada
6.2.9.University of Waterloo, cows, Canada
6.2.10.Fishing boats, China
6.2.11.Pandas, China
6.2.12.Shanghai Xinnong Feed, feed intake, China
6.2.13.Hangzhou City, livestock, China
6.2.14.Sichuan Chunyuan, pigs, China
6.2.15.Asocebú, cattle, Colombia
6.2.16.JRC livestock, Europe
6.2.17.LSCM, pigs, Hong Kong, China
6.2.18.Shenzhen Hong Kong Innovation Circle, live pigs, Hong Kong, China
6.2.19.Chitale Dairy, cows, water buffalo, India
6.2.20.Delhi, cow tagging, India
6.2.21.Iffco-Tokio General Insurance, cattle, India
6.2.22.Producer, pigs, Israel
6.2.23.NAIT, cattle, deer, New Zealand
6.2.24.Smørfjord, reindeer, Norway
6.2.25.Klein Karoo Co-operative, ostriches, South Africa
6.2.26.Fevex, cattle, Spain
6.2.27.The CoreRFID research RFID tag, Sweden
6.2.28.Taiwan Government, hogs, Taiwan
6.2.29.Thai Government, poultry, Thailand
6.2.30.DEFRA, sheep, animals, UK
6.2.31.Scotland, sheep, UK
6.2.32.B3R Country Meats, cattle, USA
6.2.33.Pacific States Marine Fisheries Commission, fish, USA
6.2.34.Smithfield Premium Genetics, pigs, USA
6.2.35.US Department of Agriculture, deer and elk tracking, USA
6.3.Technical trends
6.3.Ostrich tagging in South Africa
6.4.SACO Systems provides solutions for access control, time and attendance and Radio Frequency Identification (RFID) tracking in mines and many other environments.
6.5.SACO's portable data terminals are capable of reading both barcode and RFID tags and can be optimised to suit a particular application, for example mines and mineral processing operations
6.6.Saco Systems tagged 100 000 ostriches with radio frequency identification chips for The Klein Karoo Cooperative (offloading)
6.7.Handheld terminals are used by veterinary technicians to "read" the tag of each ostrich for inoculation and other important historical information
6.8.Tagged sparrows caught in a photo "trap"
6.9.I-Tag RFID Tag (Sheep & Goat version)
6.10.Avian Breeding Colonies in the Columbia River Estuary USA
6.11.The detector has been successful in locating tags in various terrain
6.12.Allflex DNA tag, Australia

Report Statistics

Pages 230
Tables 16
Figures 30
Forecasts to 2027

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