13 Feb 2024

AR Optics: Insights from IDTechEx at CES 2024
Apple's Vision Pro has recently grabbed all the headlines in the spatial computing world, following years of hype and rumors of Apple bringing a headset to market. The Vision Pro is thought to be merely the opening salvo of the tech giant's strategy, with see-through augmented reality (AR) devices expected to be the endgame.
3 Nov 2023

What Does the Future Hold for AR Display Technology?
Virtual and Augmented Reality (VR and AR) headsets share, on the surface, 90% of the same component parts. However, two key technologies separate the former product category, which has sold in the millions on the consumer mass market, from the latter, which is yet to crack the mainstream market. Near-eye optics form one part of the puzzle, but display systems offer an equal challenge.
Update interview
14 Jun 2023

Jade Bird Display
Jade Bird Display (JBD) designs and manufactures microLED displays with complementary metal-oxide-semiconductor (CMOS) backplanes for applications including augmented reality (AR) devices, where it has been the first microLED firm to reach the market. JBD updated IDTechEx on its progress since its last interview in early 2022, including the opening of its new fab in Hefei, updated product lineup and promising financial results.
Full profile interview: SWOT
18 May 2023

MICLEDI
Full profile interview: SWOT
23 Mar 2022

MICLEDI
Full profile interview
16 Feb 2022

Jade Bird Display
Jade Bird Display (JBD) is a Shanghai-based developer and manufacturer of microLED microdisplays and projection engines which are mainly targeted at augmented reality (AR) devices. The company operates on a fab model and manufactures high pixel density (>5000PPI) polychrome and monochrome displays and light engines — its solutions are currently in several commercially available AR devices. JBD displays are also suited for use in HUDs, sports optics, holographic sights, and 3D printing, but this profile concentrates on AR.
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Background
28 Nov 2020

HongKong Beida Jade Bird Display Ltd.
Jade Bird Display (JBD) is a start-up founded in 2015 and headquartered in Hong Kong. Its core technology is the monochromatic micro-displays, enabled by wafer-level mass manufacturable approach of monolithic hybrid integration of µLED arrays on Si ICs.