G&PNet: RFID Technology for "Made in Italy" Protection (RFID Europe 2009)

Otello Azzali, Vice President
Aton SpA
Sep 29, 2009.

Presentation Summary

  • Why is Gray market dangerous for "Made in Italy"
  • How G&P net implemented RFID to protect their products from the Gray Market: process and technical details
  • Benefit and ROI of the application

Speaker Biography (Otello Azzali)

Otello Azzali, Vice President Aton Group
Born in Parma in 1957, he has acquired significant experience in several of the most important Italian and multinational companies.
From 1997 to 2004 he was first Director-General, then Southern Europe Regional General Manager at Intermec, responsible for developing methodology for solutions sales - both direct and through distribution channels. From 2004 to 2006 he was CEO at Simet, a company specialized in planning, developing and producing electronic devices for data automatic collection.
In September 2006 he was appointed Aton Vice-President for the Italian market and since January 2009 he has been Vice-President for the International market.

Company Profile (Aton SpA)

Aton SpA logo
Aton S.p.A., the Italian leader in Enterprise Mobility and RFID market, has twenty years' experience in Mobile and Wireless applications providing strategic solutions and managed services for Mobile Workers (Sales, Logistics and Transportation, Manufacturing, Maintenance & Utilities).
The business idea is to provide customers managing a mobile workforce with what they mainly need and have not yet found: how to get under control and improve their field workforce business efficiency, monitoring workers' performance (and their hardware and software technologies) by means of outsourced High Touch Managed Services and Field Intelligence. The company is also a system integrator offering analysis, software platform and development, consultancy, hardware selection, security and mobile device management, peripherals and synch database, communications wireless networking and system maintenance in order to achieve complete field computing management.
Aton is currently developing a European organization starting from Italy (HQ in Treviso and four branches in Milan, Rome, Turin and Bologna), Spain (Aton España Soluciones de Movilidad in Madrid), Portugal (On Portugal Managing Mobility in Lisbon and Porto) and partners all over Europe. The commitment is to provide international customers with multinational services relying on an ecosystem of global and local alliances, represented by software and hardware vendors, system integrators, Telco, analysts and Universities. The Global Managed Services for Mobile Field Force (for example: Aton Mobility Platform, MyService, Aton Service Dashboard for real-time control or Aton SPOC Help Desk for Mobile Workers in nine languages) now open the opportunity to standardize, outsource, actively control and improve IT mobile solutions anytime, anywhere.
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