Speakers from the world's largest organisations will share their needs & experiences with many world first announcements. Learn of the requirements and case studies from end users and hear all about the latest innovations from companies across the value chain. In total, hear insights from 250 speakers.
A Trillion Reasons Why FlexLogIC™ Will Revolutionise NFC
Estrel Convention Center, Berlin, Germany
Estrel Hall C
12:00 - 12:20
An increasing number of brands are experimenting with NFC and experiencing impressive customer engagement and return on investment from their marketing campaigns. But in order to move from these pilot programmes to mass market roll out with electronics embedded in every product, a paradigm shift in cost is required. PragmatIC will describe how its new FlexLogIC™ fab-in-a-box has changed the way in which connectivity solutions are manufactured, creating a distributed and scalable production model for FlexICs and therefore NFC tags.
Speaker Biography (Richard Price)
Richard has over 20 years' experience in technology commercialisation, focusing on printed electronics and materials chemistry. As a Venture Manager at the University of Manchester Intellectual Property Ltd, he led the creation of spin-out companies, including CableSense, Arvia Technology and Nano ePrint. Previously he was a Senior Chemist at Elam-T, discovering 100 novel materials. He is co-inventor of 7 patent families.
Company Profile (PragmatIC)
PragmatIC is a world leader in ultra low cost flexible electronics, enabling the potential for trillions of "smart objects" that can sense and communicate with their environment. PragmatIC's unique technology platform enables integrated circuits thinner than a human hair that can be easily embedded in any surface, introducing interactivity into a wide range of everyday items. At a fraction of the price of conventional silicon chips, PragmatIC's products enable a vast range of new applications: from intelligent packaging of fast-moving consumer goods, to wireless traceability of documents for security and identification. PragmatIC's growing customer base includes large multi-national customers across a number of sectors, including consumer goods, packaging, security printing and mainstream electronics