For a long time, wearable technology, particularly smart apparel has remained a niche in the market due to several challenges ranging from high price points, low durability and poor aesthetics. This talk focuses on ways in which Twinery Innovations by MAS tackled these barriers via consumer-centric innovation, building component and capability toolboxes and working with eco-system partners to bring smart apparel to the mainstream.

As the source of innovation for MAS Holdings, the largest apparel and textile manufacturer in South Asia, Twinery is home to over 50 disruptive technologies across materials, lighting, heating, odor protection, and aqua-repellency. With 30+ years of experience manufacturing for the world's largest brands, MAS has unparalleled knowledge of the human body and biomechanics, as well as fabric wearability and material science.