Print Media and Promotions: Opportunities and Challenges of Integrating Printed Electronics

Mr Satyajit Deb, Chief Technology Officer
United States
Apr 03, 2012.

Presentation Summary

• Current Landscape of electronics integration in Print Media and Promotions
• Demonstration of actual production samples for Blue Chip Brands involving electronics
• Future landscape of printed electronics in Print Media and Promotions.

Speaker Biography (Satyajit Deb)

Satyajit Deb serves as Chief Technology Officer at Americhip, Inc. His responsibilities include the development, management and execution of breakthrough and emerging technologies that drive multisensory product innovation, increase market share and offer clients a competitive advantage. He is responsible for identifying, developing and forming strategic alliance with technology partner worldwide, review and negotiates business agreements, innovate and develop unique product solutions to meet customer needs. Prior to joining Americhip, Satyajit served as Director, Emerging Technologies for Creata. He was responsible globally for identifying, negotiating and developing innovative technologies for kids Happy Meal programs for clients such as McDonald's, Kellogg's, Nestle, Kraft and others.

Company Profile (Americhip, Inc.)

Americhip, Inc. logo
Americhip is an award winning marketing company involved in the design, development and manufacture of video, audio and lighted microchip products into dimensional print for publishing, packaging, direct mail, shopper marketing and specialty gift cards.
The company has earned a reputation as an innovative partner who can help Fortune 500 companies reach and engage their target audiences in a wholly unique manner.
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