Will Tech-Ready Casual Apparel Gain Momentum? (Printed Electronics Europe 2007)

Alberto de Conti,
Levi Strauss, Belgium


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Presentation Summary

  • The rapid rise of wearable technology and the Levi's® brand experience
  • Opportunities and challenges: can technological advances transform the market for wearable electronics into a viable reality?
  • What does the future look like and what role will leading apparel brands play?

Speaker Biography (Alberto de Conti)

Alberto De Conti is Director of the Global Innovation Group of Levi Strauss & Co. He is in charge of both the creation of a sustainable innovation process and the definition of global innovation strategies across the Company's Brands.
He has joined LS&CO in April 1997 where he has held various positions including Product Development, Sourcing, Brand Management and Strategic Marketing. Before joining LS&CO he spent 5 years in the private sector working on a range of cutting-edge biochemical applications.
Alberto holds a doctorate in Food Science and Technology from the Università di Milano, where he conducted experimental research in industrial enzymology. He is also an International MBA graduate at the Vlerick Business School of Leuven.
Alberto lives in Belgium and is father of two children.

Company Profile (Levi Strauss)

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Levi Strauss & Co. is one of the world's leading branded apparel companies, marketing its products in more than 110 countries worldwide. The company designs and markets jeans, casual wear and related accessories for men, women and children under the Levi's®, Dockers® and Levi Strauss Signature® brands. The company declared 2005 revenues of 4.1 billion dollars.
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