Haptics 2023-2033 : technologies, marchés et acteurs: IDTechEx

The haptics market will be worth over 5 billion US dollars by 2027

Haptics 2023-2033 : technologies, marchés et acteurs

Technologies actuelles et émergentes (moteurs ERM, LRA, céramiques et polymères piézoélectriques, haptiques de surface, SMA, polymères électroactifs, haptiques sans contact et haptiques thermiques), marchés, prévisions et acteurs de l'haptique.


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This report covers haptics from several different angles. It thoroughly introduces dominating haptic technologies such as ERMs and LRAs, and various emerging haptic options for the market. The prominent use cases like core device haptics, button haptics, surface haptics and more are also included. In addition, this report gives a granular market analysis with 75 profiled examples and forecasts by sectors, covering haptics in smartphones, wearables, gaming, VR, and automotive.
Haptics have been an increasingly prominent and inseparable part of many familiar devices, from smartphones and games console controllers to cars and robotic applications. The haptics market has been thriving and rapidly growing since 2010, and some significant changes are expected to happen in the short-term, leading to different market shares of the incumbent and emerging haptics technologies. Overall, IDTechEx is optimistic for the market growth of the haptics industry over the next decade.
 
This report includes a comprehensive review of the technology, players, and market for haptics. The report covers each major type of haptic technology, from the electromagnetic actuators that dominate the market today, to the wide range of emerging actuator options which are also being developed. Some of the latest updates include the review of contactless haptics, thermal haptics and robotic haptic sensing. The report also contains detailed discussions around each target market for haptics, including deployment in smartphones, gaming, wearables, AR, VR & MR and other consumer electronics markets, automotive haptics, and a variety of other applications from medical to military and more. The report also includes a database of players and products in haptics, as well as full historic market data back to 2010 and forecasts to 2033. Having been covering the topic for more than seven years, each year IDTechEx analysts update the forecasts with continued primary research in the industry, offering the up-to-date and best estimation for the future market, along with other major findings, opinions and data developed over time.
 
Historically, the most prominent application of haptics has been around providing notifications via a vibration alert. However, with the increasing attention to the potential value haptics can provide, there has been significant expansion around other effects, from input confirmation and button replacement, to advanced high definition effects to simulate different virtual sensations. This expansion in use cases is driven by the underlying actuator technology, where new types of actuators, drivers and systems enable the introduction of new effects and the creation of more product value using advanced haptics.
 
This IDTechEx report takes a systematic approach to looking at every prominent type of technology for haptics, and markets/products therein. Various incumbent technologies are analysed, including the prominent electromagnetic actuators that dominate the market today, linear resonant actuators (LRAs) and eccentric rotating mass (ERM) motors. It also considers many different emerging and more niche haptic actuator technologies including other electromagnetic actuators, piezoelectric actuators (ceramic, composite and polymer based), shape memory alloys, microfluidic systems, electrostatic systems and thermal haptics, contactless haptics, etc. The report also provides insight into trending use cases like surface/display haptics, button haptics and kinaesthetic haptics. All are covered in detail in the report, including descriptions of the key technology principles, examples of product implementation, interviews with key players, historic market data, market forecasts, and independent assessments of the potential for each technology area.
 
It is very important to understand haptics revenue heavily relies on the sales volume of relevant devices. The report gives an extremely granular set of historic data, presenting the number of devices sold with each type of haptics. The data collection and forecasting come from IDTechEx's position as a technology market research firm; IDTechEx has done extensive research around consumer electronics (particularly including areas such as wearables, AR/VR, and so on), automotive markets (particularly including automotive user interfaces) and even related areas such as robotics. These provide key data sets which can be used to help understand the haptics market. Together with solid ground assumptions and information acquired directly from the industry, the forecasts are created from IDTechEx's database. In-depth narratives are built around the forecasts to give insights into the future dynamic market trends.
 
Sales volume of haptics-relevant devices. The graph shows market saturation and eventual decline in annual device sales volume. However, the increasing utilisation of higher value haptics technologies drives continued growth for haptics.
Source: IDTechEx
In the past, smartphones have been the critical market for haptics, accounting for over 55% of the total revenue in 2021 and allowing the industry to rise to unprecedented sales volumes for actuators. In parallel, the launch of some successful products, such as the Nintendo Switch, the PS5 DualSense controller, and the Oculus Quest 2 VR set, have driven a new focus towards haptics as it relates to the interfaces on other devices. However, as volume growth in these key industries has plateaued, companies throughout the value chain are exploring new opportunities where haptics can generate additional value.
 
One way of doing so is to implement haptics in a new space. For example, adoption of haptics into the metaverse and automotive industry is now beginning to accelerate. The report looks at the current dynamic for each key industry sector (e.g. smartphones), as well as specific case studies for specific ideas for new places where haptics can be used (e.g. haptics revenue will be fast growing in VR and automotive). Another approach of generating more value in haptics is to adopt more advanced haptic technologies. A certain degree of commoditisation of the incumbent technologies (i.e. ERMs and LRAs) has been observed. By providing other technologies with better performance and the ability to offer a higher level of user experience, market players can create more margin for the market.
 
Historic data and forecasts of haptics revenue for XR and automotive, showing promising market growth over the next decade. Full data are included with the report.
Source: IDTechEx
 
The most critical part of the research behind this report is the interviews that IDTechEx analysts have conducted with players throughout the value chain. IDTechEx analysts develop technical expertise in specific fields of coverage, enabling a critical understanding of how different technologies compare. The report also contains 75 profiles, in which the IDTechEx team has visited or conducted phone/video interviews with key leadership and/or technical personnel, or had deep research on each of the companies mentioned. IDTechEx has developed a large network in the space, attended many of the leading events and have a key understanding of the current industry dynamic.
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Table of Contents
1.EXECUTIVE INTRODUCTION AND SUMMARY
1.1.Structure of this report
1.2.Types of haptics: features
1.3.Type of haptics: applications and examples
1.4.Technology readiness and adoption
1.5.Types of haptics: technology
1.6.Haptic actuation technologies: key SWOT
1.7.The incumbent technologies: ERM and LRA
1.8.Displacing the incumbent technologies
1.9.Emerging haptics find their niches
1.10.Old markets are faced with challenges
1.11.Haptics revenue over time (historic data & forecast)
1.12.New markets provide the greatest opportunities
1.13.Haptics revenue by device type, forecast (2022-2033)
1.14.Automotive
1.15.Haptics in vehicle interiors: Examples
1.16.Haptics revenue by type of haptics, historic (2011-2021)
1.17.Haptics revenue by type of haptics, forecast (2022-2033)
1.18.Haptics revenue by device type, historic (2011-2021)
1.19.Haptics revenue by actuator technology, historic (2011-2021)
1.20.Haptics revenue by actuator technology, forecast (2022-2033)
1.21.The potential value-adds from haptic feedback
1.22.What has happened in the last two years?
1.23.Summary table of key forecast data
1.24.Company Profiles
2.INTRODUCTION OF HAPTICS TECHNOLOGIES
2.1.How the sense of touch works
2.2.Types of haptics (1)
2.3.Types of haptics (2)
2.4.Core vs peripheral haptics
2.5.Technology readiness and adoption
2.6.What has happened in the last two years?
3.ELECTROMAGNETIC HAPTIC ACTUATORS: ERMS, LRAS, VCMS AND EMERGING OPTIONS
3.1.1.Introduction: electromagnetic actuators
3.2.Eccentric Rotating Mass Motors (ERM motors or ERMs)
3.3.Introduction: ERM motors
3.3.1.ERM Drivers
3.3.2.Varying response from an ERM motor
3.3.3.SWOT Analysis - ERM Motors
3.4.Linear resonant actuators (LRAs)
3.4.1.LRA Structure
3.4.2.LRA Structure
3.4.3.Apple's Taptic Engine
3.4.4.LRA properties and performance
3.4.5.LRA Drivers
3.4.6.Varying responses in an LRA
3.4.7.SWOT: Linear Resonant Actuators (LRAs)
3.4.8.Voice coil motors (VCMs) and custom electromagnetic actuators
3.5.Voice coil motor structure
3.5.1.Nidec Sankyo: VCMs for haptics
3.5.2.TITAN Haptics (formerly a part of Nanoport)
3.5.3.Miraisens
3.5.4.Actronika
3.5.5.SWOT: Voice coil motors (VCMs)
3.6.Performance enhancement with multiple actuators
3.6.1.General Vibration: "SAVANT"
3.6.2.SAVANT with ERM motors - the Gemini Drive
3.6.3.General Vibration - LRA SAVANTs
3.7.Electromagnetic haptics: Actuator and driver suppliers
3.7.1.Electromagnetic haptic actuator suppliers: Summary
3.7.2.Trends and themes in the actuator market
3.7.3.Differentiation between actuator suppliers
3.7.4.Five Forces (Porter) analysis for electromagnetic actuator suppliers
3.7.5.Electromagnetic haptic driver suppliers: Summary
3.7.6.Themes and trends in the haptics driver market
4.PIEZOELECTRIC ACTUATORS
4.1.Technology Analysis of Piezoelectric Actuators
4.1.1.Background and definitions
4.1.2.Piezoelectric haptic actuators
4.1.3.Piezoelectric effect
4.1.4.Piezoelectric actuator materials
4.1.5.Piezoelectric composites are also an option
4.1.6.Value chain for piezoelectric actuators
4.1.7.Device integration
4.1.8.Challenges with integration: Durability
4.1.9.Driver innovation
4.1.10.Use cases for piezoelectric haptics
4.1.11.Coupled sensor-actuator systems with piezoelectrics
4.1.12.Use in surface haptics
4.1.13.SWOT: Piezoelectric Ceramics
4.2.Company examples
4.2.1.Aito
4.2.2.Boréas Technologies
4.2.3.Texas Instruments
4.2.4.TDK
4.2.5.hap2U
4.2.6.ASLA Tech
4.2.7.Other players
5.ELECTROACTIVE POLYMERS (EAPS)
5.1.1.Types of electroactive polymer (EAP)
5.1.2.Types of electroactive polymer (continued)
5.1.3.Comparing physical properties of EAPs
5.2.Piezoelectric Polymers
5.2.1.Background and Definitions: Piezoelectric constants
5.2.2.Why use a polymer? - Materials Choices
5.2.3.PVDF-based polymer options for haptic actuators
5.2.4.Novasentis / Kemet
5.2.5.Example demonstrator with polymeric haptics
5.2.6.SWOT: Piezoelectric polymers
5.3.Dielectric elastomers (DEAs)
5.3.1.Comparing DEAs with Ceramics and SMAs
5.3.2.Dielectric elastomers as haptic actuators
5.3.3.Artificial Muscle
5.3.4.Toyoda Gosei
5.3.5.Leap Technology & ElastiSense
5.3.6.CT Systems
5.3.7.SWOT: Dielectric elastomers
5.4.Conclusions: Soft actuators
5.4.1.Technology benchmarking: Soft actuators
6.SHAPE MEMORY ALLOYS (SMAS)
6.1.Introduction to shape memory alloys
6.2.Deploying SMA as conventional haptic actuators
6.3.SMA haptics: some metrics
6.4.SWOT: SMAs
7.SURFACE HAPTICS, DISPLAY HAPTICS & VARIABLE FRICTION
7.1.1.Surface haptics & display haptics: Introduction
7.1.2.Introduction: Surface haptics
7.1.3.Market forecast: surface haptics
7.2.Surface haptics with traditional actuator technologies
7.2.1.Bending wave haptic feedback
7.2.2.Redux ST acquired by Alphabet
7.2.3.Nidec Copal - surface haptics
7.2.4.SMK Electronics
7.2.5.Innolux
7.2.6.Taiyo Yunden
7.2.7.SWOT: Surface haptics with traditional actuators
7.3.Electrostatic Friction (ESF)
7.3.1.Electrostatic Friction (ESF)
7.3.2.Tanvas
7.3.3.Tanvas' new technology on flex surfaces
7.3.4.O-Film's acquisition of Senseg
7.3.5.SWOT: Electrostatic Friction
7.4.Ultrasonic Vibration (USV)
7.4.1.Ultrasonic Vibration (USV)
7.4.2.hap2U
7.4.3.Taiyo Yuden
7.4.4.SWOT: Ultrasonic vibration
7.5.Other types of surface haptics
7.6.Tactile shear feedback
7.6.1.Tactical Haptics: custom VR controllers
7.6.2.Shear forces for variable friction displays
7.6.3.Example from TDK
7.7.Microfluidic haptics
7.7.1.Tactus Technology
7.7.2.Microfluidics: Tactus Technology
7.7.3.Other microfluidic haptics: HaptX
7.8.Surface haptics: Conclusions
7.8.1.Technology benchmarking: Surface haptics
7.8.2.Conclusions: Surface haptics
8.BUTTON HAPTICS
8.1.Haptics for button replacement
8.2.Button haptics: Examples
8.3.Button haptics in smartphones?
8.4.Market forecast: Button haptics
9.CONTACTLESS HAPTICS
9.1.Background: Contactless haptics
9.2.Ultrasonic haptics
9.3.Ultraleap
9.4.Ultraleap: Mid-air haptics for automotive
9.5.Metasonics
9.6.Hanyang University
9.7.Air Vortex
9.8.Technology comparison for contactless haptics
9.9.The commercial reality
9.10.Contactless haptics revenue, historic (2011-2021)
9.11.Contactless haptics revenue, forecast (2022-2033)
10.KINAESTHETIC HAPTICS
10.1.1.Kinaesthetic haptics
10.1.2.Medical
10.1.3.Gaming controllers
10.1.4.Data and forecast for kinaesthetic haptics
10.2.Related topic: Power-assist exoskeletons and apparel
10.2.1.Power assist exoskeletons
10.2.2.The relationship between assistive devices and kinaesthetic haptics
10.3.Roots in medical rehabilitation
10.3.1.Example: Ekso Bionics
10.3.2.Samsung & SAIT
10.3.3.Rehabotics Medical Technology
10.3.4.Rehabotics Medical Technology
10.3.5.BrainCo: create affordable smart prosthetics
10.3.6.Neofect: Rapael smart glove for home rehab
10.4.Towards other application areas
10.4.1.Seoul National University
10.4.2.SenseGlove
10.4.3.Smart-Ship
10.4.4.Teslasuit
10.4.5.AIM and Racer
10.4.6.Geographical and market trends
11.OTHER EMERGING HAPTIC TECHNOLOGIES
11.1.Thermal haptics
11.1.1.Thermal haptics and thermoreceptors
11.1.2.Thermoelectric cooler (Peltier devices)
11.1.3.National University of Singapore - Ambiotherm
11.1.4.MIT - the scuba diving simulator Amphibian
11.1.5.Thermal-resistive heaters
11.1.6.Seoul National University - stretchable thermal haptic glove
11.1.7.Commercialisation of thermal haptics
11.1.8.TEGway - thermal haptic glove
11.1.9.WeART - fingertip thermal haptics
11.1.10.SWOT: thermal haptics
11.1.11.Summary of thermal haptics
11.2.Robotic haptic sensing
11.2.1.Introduction to robotic haptic sensing
11.2.2.Material classification by robotic haptics
11.2.3.Tactile sensors
11.2.4.Dexterous manipulation and picking
11.2.5.Minimally invasive surgery
11.2.6.Smart skin
11.2.7.Example: SynTouch
11.2.8.Example: Robotiq
11.2.9.Summary of robotic haptic sensing
12.TECHNOLOGY LICENSING IN HAPTICS
12.1.Introduction: Technology licensing
12.2.Introduction: Technology licensing in haptics
12.3.Immersion Corporation
12.4.Key patent portfolio
12.5.Litigation underpins revenue
12.6.Major settlements
12.7.License revenues over time
12.8.Revenue by industry sector over time
12.9.Outlook and conclusions
12.10.Licensing revenue relative to total revenue
12.11.General conclusions and outlook: Haptics licensing
12.12.Value chain summary
13.MARKETS AND FORECASTS: INTRODUCTION
13.1.1.Methodology and high-level forecasts
13.2.Baselines and assumptions
13.2.1.Forecast details and assumptions
13.2.2.Device sales drive haptics sales (historic data & forecast)
13.2.3.More devices are adding haptics (historic data & forecast)
13.2.4.Haptics spend per device is increasing (historic data & forecast)
13.2.5.Haptics revenue over time (historic data & forecast)
13.3.Haptics forecasts as a derivative of device forecasts
13.3.1.Sales volumes of devices that contain haptics, historic (2011-2021)
13.3.2.Sales volumes of devices that contain haptics, forecast (2022-2033)
13.4.Haptics market data by system type
13.4.1.Haptics revenue by type of haptics, historic (2011-2021)
13.4.2.Haptics revenue by type of haptics, forecast (2022-2033)
13.4.3.Haptics revenue by device type, historic (2011-2021)
13.4.4.Haptics revenue by device type, forecast (2022-2033)
13.5.Haptics market data by technology
13.5.1.Haptics revenue by actuator technology, historic (2011-2021)
13.5.2.Haptics revenue by actuator technology, forecast (2022-2033)
14.HAPTICS IN SMARTPHONES
14.1.Introduction: Haptics in smartphones
14.2.Smartphone haptics revenue, historic (2011-2021)
14.3.Smartphone haptics revenue, forecast (2022-2033)
15.HAPTICS IN GAMING (CONSOLE & HANDHELD)
15.1.Introduction: Haptics in console gaming
15.2.PS3 (DualShock 3) - Summary
15.3.PS4 (DualShock 4) - Summary
15.4.PS5 (DualSense) - Summary
15.5.Xbox 360 - Summary
15.6.Xbox One - Summary
15.7.Xbox Series X - Summary
15.8.Nintendo Switch - Summary
15.9.Gaming (controllers) haptics revenue, historic (2011-2021)
15.10.Gaming (controllers) haptics revenue, forecast (2022-2033)
15.11.Introduction: Haptics in handheld gaming
15.12.Steam Deck - Summary
15.13.Handheld gaming haptics revenue, historic (2011-2021)
15.14.Handheld gaming haptics revenue, forecast (2022-2033)
16.HAPTICS IN VR
16.1.Stimulating the senses: Sight, sound, touch and beyond
16.2.Haptics in mainstream VR 2022
16.3.PlayStation Move (PSVR controller)
16.4.Oculus Touch (Oculus Rift controller)
16.5.Oculus Quest 2
16.6.HTC Vive controller
16.7.Valve Index
16.8.Haptics in controllers: inertial and surface actuation
16.9.Example: Surface actuation on a controller
16.10.Motion simulators and vehicles: established platforms
16.11.Motion simulators are still used to show off VR
16.12.Examples: personal VR motion simulators and vehicles
16.13.Examples: personal VR motion simulators and vehicles
16.14.Wearable haptic interfaces in VR
16.15.Wearable haptic interfaces - rings
16.16.Commercial examples: Interhaptics
16.17.Wearable haptic interfaces - gloves
16.18.Examples: Virtuix, NeuroDigital Technologies
16.19.Meta microfluidic glove
16.20.Wearable haptic interfaces - shoes
16.21.Commercial examples: Nidec, CEREVO, and others
16.22.Wearable haptic interfaces - harnesses and apparel
16.23.Skinetic VR vest by Actronika
16.24.bHaptics Inc.
16.25.Wearable haptic interfaces - exoskeletons
16.26.Commercial examples: Dexta Robotics
16.27.Exoskeletons for VR
16.28.Manipulandums in VR
16.29.FundamentalVR - haptics for training surgeons in VR
16.30.Robotics: Hacking existing platforms to build kinaesthetic haptics
16.31.The case for contactless haptics in VR
16.32.XR haptics revenue, historic (2011-2021)
16.33.XR haptics revenue, forecast (2022-2033)
17.HAPTICS IN WEARABLES
17.1.Consumer Electronics: Wearables
17.2.Apple Watch Series 7 - teardown
17.3.Xiao Mi Band 6 - teardown
17.4.Wearables haptics revenue, historic (2011-2021)
17.5.Wearables haptics revenue, forecast (2022-2033)
18.HAPTICS IN OTHER CONSUMER ELECTRONICS
18.1.Consumer Electronics: Tablets
18.2.Consumer Electronics: Laptops
18.3.Sensel: VCMs for laptop trackpads
19.HAPTICS IN AUTOMOTIVE
19.1.Automotive
19.2.Haptics in vehicle interiors: Examples
19.3.Haptics in vehicle steering wheels
19.4.Example: Mercedes Benz
19.5.Example: Hyundai cockpit of the future
19.6.Haptics in car seats
19.7.Examples: GM Safety Alert Seat
19.8.Example: Nidec targeting the automotive sector
19.9.Haptics in accelerator pedals
19.10.Example: Mercedes
19.11.Haptics in vehicle centre consoles
19.12.Example: Audi MMI
19.13.Example: Nissan Ariya
19.14.Contactless haptics for automotive: Bosch and Ultrahaptics
19.15.Example: Bosch and Kyocera
19.16.Automotive haptics revenue, historic (2011-2021)
19.17.Automotive haptics revenue, forecast (2022-2033)
20.OTHER HAPTICS
20.1.Home appliance, commercial and other uses
21.SUMMARY OF THE MARKET FORECASTS
21.1.Haptics market data by device types
21.1.1.Haptics revenue by device type Historic (2010-2021) & forecast (2022-2033)
21.1.2.Smartphone haptics revenue Historic (2010-2021) & forecast (2022-2033)
21.1.3.Gaming (controllers) haptics revenue Historic (2010-2021) & forecast (2022-2033)
21.1.4.VR haptics revenue Historic (2010-2021) & forecast (2022-2033)
21.1.5.Handheld gaming haptics revenue Historic (2010-2021) & forecast (2022-2033)
21.1.6.Wearables haptics revenue Historic (2010-2021) & forecast (2022-2033)
21.1.7.Automotive haptics revenue Historic (2010-2021) & forecast (2022-2033)
21.2.Haptics market data by technology
21.2.1.Haptics revenue by type of haptics Historic (2010-2021) & forecast (2022-2033)
21.2.2.Haptics revenue by actuator technology Historic (2010-2021) & forecast (2022-2033)
21.2.3.Display haptics revenue Historic (2010-2021) & forecast (2022-2033)
21.2.4.Button haptics revenue Historic (2010-2021) & forecast (2022-2033)
21.2.5.Kinaesthetic haptics revenue Historic (2010-2021) & forecast (2022-2033)
22.COMPANY PROFILES
22.1.Company Profiles - 55 companies profiled
 

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Slides 365
Forecasts to 2033
Published Jun 2022
ISBN 9781915514066
 

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