Commercialization strategy and business plan development

IDTechEx will support you in profiling your areas of competence , identifying growth areas matching your expertise, evaluating market opportunity, and developing your business plan and commercialisation strategy. We can help you if you want to:
  • Leverage existing expertise and assets to diversify into new areas
  • Identify and capture new business opportunities for existing technology, products, IP assets, etc
  • Commercialise new R∧D results or prototypes
  • Define and narrow the product and marketing focus of your enterprise
  • Check and improve your business plan for attracting investors or partners

Methodology outline

Needs and Capabilities
Outline Competitive Landscape Assess Market Opportunity Product Refinement Scenario-based Revenue Projections Investment Levels and Rate of Return Next Steps
  • Sign NDA with client
  • Understand concept, technology and/or product details
  • Understand client’s revenue expectations and investment budget
  • Identify all potential target markets
  • Highlight existing and future market expectations in terms of technical performance and cost
  • Define value propositions per sector
  • Identify key market drivers and trends
  • List and assess rival solutions
  • List, interview and profile key competitors for each rival solution/technology option
  • Identify key end user groups
  • Interview end users to assess market pull
  • Provide detailed market forecasts for each sector, broken down by value, weight/area and technology/player market share
  • Identify market and technology needs and trends per sector
  • Define key selling points and highlight uniques
  • Refine product positioning and marketing
  • Develop conservative and optimistic revenue projections in each target market
  • Work with client to assess required investment levels and estimate rate of return
  • Define next steps in terms of finding partners, customers, R&D roadmap, marketing channels, etc

Why choose us?

  • Dedicated analysts have significant experience and benefit from anindependent bird’s eye view of the global landscape. Most analysts are PhD level or have a technical degree as a minimum. Critically, our analysts include successful business people that have grown profitable global businesses.
  • Strong relationships with end users which are vital in assessing the market opportunity. 48% of people on our contact database are end users (typically B2C companies) or system integrators.
  • Detailed knowledge of companies throughout the sector to draw on reasons for their success or failure
  • We have tracked a broad range of technologies and can leverage lessons from one technology to another
  • Broad end user industry knowledge and needs which are vital to initially identify all the key possible markets that may otherwise be missed

Contact us

IDTechEx Research provides timely market and technical research and strategic advice. Access individual reports or subscribe to receive the full benefit of all our expertise on the topics that matter to you.
Please contact us to learn more and discuss your needs at:
or call +1 617 577 7890 (US) +44(0)1223 812 300 (UK)
| +82 10 3896 6219 (Korea) +81 90 1704 1184 (Japan)