Esquire's 75th Anniversary Magazine - The Cover Story (Printed Electronics USA 2008)

Mr Tod Riedel, Chief Operating Officer
Structural Graphics, United States
Dec 03, 2008.


Structural Graphics presentation*
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Presentation Summary

During this presentation, we will discuss:
  • Details of the production planning and execution process for 100,000 E Ink Esquire Magazine covers
  • The "gotchas" or story behind the story
  • Lessons for the next E Ink cover.

Speaker Biography (Tod Riedel)

Tod Riedel is the Chief Operating Officer for Structural Graphics, responsible for the day-to-day operation of the firm. Prior to joining Structural Graphics, Tod was a co-founder of a leading wireless sensor networking and Active RFID company. Tod was also previously North America Director of Enterprise Consulting Services for Compaq Computer Corporation, assisting Fortune 100 firms with complex technology integrations and rollouts. Prior roles also included the Director of New Business Development and Director of Applications Development for CGI Systems, a wholly owned subsidiary of IBM. Tod received a Bachelor of Science Degree from Cornell University and an MBA from Harvard's Graduate School of Business Administration.

Company Profile (Structural Graphics)

Structural Graphics logo
Structural Graphics is the world's leader in designing and producing dimensional printed products such as direct mailers, magazine inserts and other sales materials for advertising agencies and the companies they help represent. These products are specially designed to engage all of your senses - Sight, Sound, Touch, Taste, and Smell. They may pop up, light up, play a sound or contain a fragrance or taste sample. By stimulating your senses in these ways, we make the advertising message more engaging and more memorable.
Established in 1976, Structural Graphics is headquartered in Essex, Connecticut with sales offices in Atlanta, Chicago, Dallas, New England, New York, Los Angeles and Toronto, and company-owned assembly operations in the U.S. and Mexico. For more information, visit or call 860-767-2661.
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