Establishment of Information & RFID Technologies in the Pharma Indutry (RFID Europe 2010)

Mr Michael Kretzer, CEO
Max Pharma GmbH, Germany
2010 9월29일.


Max Pharma Presentation*
Max Pharma Audio*
Max Pharma Q&A*

If you already have access, please [Login]

Presentation Summary

  • Conceptualization of an Pharma-IT-Architecture using RFID
  • Case studies of implementing RFID-Technologies in Pharma environments
  • The role of Web-development in RFID environments
  • The need of IT in Pharma
  • Current trend of Pharma & IT

Speaker Biography (Michael Kretzer)

Mr. Kretzter is educated as a state-certified child care in 1981, state-certified nursing 1985, Paramedic and Pharmaceutical Speaker in 1989. He was active in neurosurgery from 1985 to 1989 in Bavaria, as a Clinic Speaker at Lipha Corporation from 1989 to 1992.
From 1993 to 2000 he worked at Chiron USA as Oncology specialty sales dept., as project leader at Target Corp. from 2000 -2001,as Head of Marketing & Sales Fresenius Biotechnology until 2003 and finally as CEO Max Pharma beginning from 2004.

Company Profile (Max Pharma GmbH)

Max Pharma GmbH logo
Max Pharma GmbH is working since 2004 in the Oncology market. By 2008, under the name Maxi Pharma.
We serve nationwide and abroad in the European Oncological pharmacies and hospitals with medicines.
Since 2006, Max Pharma regularly operates with a web-based counterfeiting programme.
With sales in the Max group of about 64 million euros, the company is the second largest in the German market.
Since 2007, the Max Pharma is working with the XQS Service GmbH to an RFID security system for medicals/drugs.
Since 2010, Sun Pharmaceuticals, Germany is working with Max Pharma RFID in the distribution of medicines.
View Max Pharma GmbH Timeline