Commercialization strategy and business plan development

IDTechEx will support you in profiling your areas of competence , identifying growth areas matching your expertise, evaluating market opportunity, and developing your business plan and commercialization strategy. We can help you if you want to:
 
  • Leverage existing expertise and assets to diversify into new areas
  • Identify and capture new business opportunities for existing technology, products, IP assets, etc
  • Commercialize new R&D results or prototypes
  • Define and narrow the product and marketing focus of your enterprise
  • Check and improve your business plan for attracting investors or partners

Methodology outline

  • Client Needs and Capabilities

    • Understand concept, technology and/or product details
    • Understand client's revenue expectations and investment budget
  • Target Markets

    • Identify all potential target markets
    • Highlight existing and future market expectations in terms of technical performance and cost
    • Define value propositions per sector
  • Outline Competitive Landscape

    • Identify key market drivers and trends
    • List and assess rival solutions
    • List, interview and profile key competitors for each rival solution/technology option
  • Assess Market Opportunity

    • Identify key end users groups
    • Interview end users to assess market pull
    • Provide detailed market forecasts for each sector, broken down by value, weight/area and technology/player market share
  • Product Refinement

    • Identify market and technology needs and trends per sector
    • Define key selling points and highlight uniques
    • Refine product positioning and marketing
  • Scenario-based Revenue Projections

    • Develop conservative and optimistic revenue projections in each target market
  • Investment Levels and Rate of Return

    • Work with client to assess required investment levels and estimate rate of return
  • Next Steps

    • Define next steps in terms of finding partners, customers, R&D roadmap, marketing channels, etc

Why choose us?

  • Dedicated technical analysts have significant experience and benefit from an independent bird's eye view of the global landscape.
  • Since 1999 IDTechEx has developed strong relationships with companies throughout the supply chain, which is vital in assessing the market opportunity and technology roadmaps.
  • Detailed knowledge of companies throughout the sector to draw on reasons for their success or failure.
  • IDTechEx tracks a broad range of technologies and can leverage lessons from one technology to another.
  • Broad industry knowledge which is vital to identify all the key possible markets that may otherwise be missed.
 
 

Contact us

Please contact us to learn more and discuss your needs at: research@IDTechEx.com or call
AMERICAS (USA): +1 617 577 7890
ASIA (Japan): +81 3 3216 7209
EUROPE (UK): +44 1223 812300