This IDTechEx Research report covers the smart and intelligent packaging opportunity, with feedback from Fast Moving Consumer Goods (FMCG) brands on their views of smart packaging, assessment of enabling technologies, smart packaging case studies, key players and forecasts for electronic smart packaging. Active packaging technology options and chemical indicators are also reviewed. This analysis is done on a global basis, from assessing the rise of QR codes in China to the latest electronic smart labels based on novel semiconductors and other components that are enabling a radical change in the $400 billion+ packaging industry. There is also candid appraisal of the challenges and lessons to learn from failures. See the full picture in this detailed research report.