With Bluetooth radios shrinking to be smaller that RFID tags, phones and Wi-Fi routers can now provide gateways between the worlds of CPG and IoT.

Understanding this new technology is not enough when changing the whole lifecycle of products that weren't connected before. Adding Bluetooth and ARM processing to pharmaceuticals, cosmetics and apparel means they can be manufactured differently and tracked through the supply chain in new ways. Low cost, battery-less Bluetooth tags with no maintenance could have the potential to further the Internet of Things and to scale connectivity like never before. Products can help sell themselves and their functionality is changed. This presentation explains how Bluetooth technologies and RFID's passive nature are merging, the new functionality that is available and the business opportunities and threats.

Steve Statler is the author of Beacon Technologies, the presenter of the Mister Beacon podcast and a Senior VP at Wiliot where he is responsible for consulting, marketing and business development. Wiliot is a fabless semiconductor company connecting people and products with battery-free Bluetooth tags powered by harvesting energy from radio waves.

Prior to Wiliot his consulting company specialized in Bluetooth beacon technology, training and advising manufacturers, venue owners, VCs, as well as makers of beacon software and hardware. Previously he was the Senior Director for Strategy and Solutions Management at Qualcomm's Retail Solutions Division, helping to incubate Gimbal, one of the leading Bluetooth beacons in the market.

Wiliot is a semiconductor company whose mission is to connect people with products using cloud connected, sticker sized Battery Free Bluetooth tags. The company was founded by the leadership of the Gigabit Wi-Fi pioneer Wilocity, a group of wireless engineers experienced in building new products and the ecosystems required for their success. In January 2019, Wiliot announce a major milestone: The first battery-Free Bluetooth® sticker sensor tag demonstrated at The National Retail Federation Big Show. Additionally, Wiliot announced Amazon Web Services, Avery Dennison and Samsung joining Wiliot's original investor group for a $30 Million Series B Funding Round. Wiliot has a research and development team based in Israel and a business development headquarters in San Diego, California.